2019
Stewardship
Report
The collective good a co-op can do
REI is a different kind of company. As a co-op, we put purpose before profits and act in the long-term interests of our members. Our annual Stewardship Report shows what we’ve done (with your support!) to get more people outside, operate more sustainably, and protect and create access to outdoor places.
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$3.12B
in co‑op sales during 2019
19 million
members and growing and nearly 15,000 employees
$8.1M
invested in 427 non‑profits
$210.8M
distributed in member dividends




In 2019, REI invested in the future of the outdoors by giving back almost 70% of our profits.
Highlights






Environmental journalism
Stories matter. In 2019, we launched two efforts in support of environmental journalism: Uncommon Path, our all-new magazine, and a new partnership that channels matching funds directly to nonprofit newsrooms covering critical outdoor issues—from local to global.
2019 by the numbers
Co-op fact: We measure our success differently than most companies. For REI, success means running a healthy business and making a positive impact on our employees, member and society.
Employees
- Nearly 15,000 employees
- $78.5 million profit-sharing and employee incentives
- Voted one of Fortune’s "100 Best Companies to Work For" for the 23rd straight year
Members
- 19 million members
- $210.8 million member dividends
Society
- 427 nonprofit partners
- 6,232 outdoor places impacted
- $8.1 million contribution to nonprofits in 2019
Business
- $3.12 billion in revenue
- 70% of profits are invested in the outdoor community
- 8 new stores opened and 3 new boathouses. Expanded to four new states: Alabama, New Hampshire, Oklahoma and Vermont.