2020
Impact
Report
The collective good a co‑op can do
REI is a different kind of company. As a co‑op, we put purpose before profits and act in the long-term interests of our members and community. Our Impact Report shows what we've done (with your support!) to help connect every person to the power of the outdoors and engage them in the fight to protect it.
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$2.75B
in co‑op sales during 2020
20 million
members, plus nearly 15,000 employees
$6.3M
invested in 400+ nonprofit partners
$112.4M
distributed in member rewards
2020 Highlights






2020 by the numbers
Because we're a co-op, we measure our success differently than most companies. For us, success means running a healthy business and making a positive impact on our employees, members and society.
Business
- $2.75 billion in revenue
- Opened 7 new stores and 2 used gear pop-ups
- 100% carbon neutral in REI brands & operations
Society
- $6.3 million contribution to nonprofits in 2020
- 461 nonprofit partners
Members
- 20 million members
- $112.4 million distributed in member rewards
Employees
- Nearly 15,000 employees
- $36.4 million in employee retirement and incentives
- Named a Glassdoor Best Place to Work