As a co-op, we’re a different kind of company. We put purpose before profits and act with the long-term interests of our members in mind. Being a co-op also means we engage with our community and believe in collective accountability. That’s why we publish our annual Stewardship Report. It’s our way to show what we did in the previous year to get more people outside, operate more sustainably, and protect and create access to outdoor places—none of which we could have done without your support.
REI Co-op invests in the future of the outdoors by giving back nearly 70% of our profits to the outdoor community. As our community grows, we’re able to connect more people to a life well lived in the outdoors.
2017 Highlights
$2.62B
in co-op sales during 2017
17 million
members and growing, plus 12,000+ employees
$8.8M
invested in 400+ non-profits
$196.3M
distributed in member dividends
Co-op in action
As a co-op, we know great things can happen when people come together. Here are four ways we rallied the outdoor community in 2017.
Because we’re a co-op, we measure our success differently than most companies. For us, success means running a healthy business and making a positive impact on our employees, members and society.
Employees
12,000+ employees were given two Yay Days (paid time outdoors), plus a day off on Black Friday
Employees received $56.5 million in profit-sharing and employee incentives
