REI is a different kind of company. As a co-op, we put purpose before profits and act in the long-term interests of our members. Our annual Stewardship Report shows what we’ve done (with your support!) to get more people outside, operate more sustainably, and protect and create access to outdoor places.
P.S. Not a member? A lifetime membership is just $20 and comes with tons of perks.
in co‑op sales during 2019
members and growing and nearly 15,000 employees
invested in 427 non‑profits
distributed in member dividends
In 2019, REI invested in the future of the outdoors by giving back almost 70% of our profits.
2019 by the numbers
Co-op fact: We measure our success differently than most companies. For REI, success means running a healthy business and making a positive impact on our employees, member and society.
Nearly 15,000 employees
$78.5 million profit-sharing and employee incentives
Voted one of Fortune’s "100 Best Companies to Work For" for the 23rd straight year
19 million members
$210.8 million member dividends
427 nonprofit partners
6,232 outdoor places impacted
$8.1 million contribution to nonprofits in 2019
$3.12 billion in revenue
70% of profits are invested in the outdoor community
8 new stores opened and 3 new boathouses. Expanded to four new states: Alabama, New Hampshire, Oklahoma and Vermont.
Moving forward, all together: a letter from our CEO