2020
Impact
Report

The collective good a co‑op can do

REI is a different kind of company. As a co‑op, we put purpose before profits and act in the long-term interests of our members and community. Our Impact Report shows what we've done (with your support!) to help connect every person to the power of the outdoors and engage them in the fight to protect it.

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$2.75B

in co‑op sales during 2020

20 million

members, plus nearly 15,000 employees

$6.3M

invested in 400+ nonprofit partners

$112.4M

distributed in member rewards

2020 Highlights

An R E I member sits and drinks water in front of the water
A mother and daughter are on a walk on the beach
A family hikes together
A woman in an orange beanie smiles in a hammock
An R E I employee walks an order out to a customer's car
A man smiles looking down at his sleeping bag

2020 by the numbers

Because we're a co-op, we measure our success differently than most companies. For us, success means running a healthy business and making a positive impact on our employees, members and society.

Business

  • $2.75 billion in revenue
  • Opened 7 new stores and 2 used gear pop-ups
  • 100% carbon neutral in REI brands & operations

Society

  • $6.3 million contribution to nonprofits in 2020
  • 461 nonprofit partners

Members

  • 20 million members
  • $112.4 million distributed in member rewards

Employees

  • Nearly 15,000 employees
  • $36.4 million in employee retirement and incentives
  • Named a Glassdoor Best Place to Work

More ways we put our values into action

Fighting the climate crisis

Product impact & circular commerce

Eliminating waste

Responsible sourcing

Equity & inclusion outside

Public lands & stewardship

Building an inclusive workplace

Partners in progress

Harnessing the power of our
20 million members


Archived Stewardship Reports

2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006