REI is a different kind of company. As a co‑op, we put purpose before profits and act in the long-term interests of our members and community. Our Impact Report shows what we've done (with your support!) to help connect every person to the power of the outdoors and engage them in the fight to protect it.
P.S. Not a member? A lifetime membership is just $20 and comes with tons of perks.
in co‑op sales during 2020
members, plus nearly 15,000 employees
invested in 400+ nonprofit partners
distributed in member rewards
2020 by the numbers
Because we're a co-op, we measure our success differently than most companies. For us, success means running a healthy business and making a positive impact on our employees, members and society.
$2.75 billion in revenue
Opened 7 new stores and 2 used gear pop-ups
100% carbon neutral in REI brands & operations
$6.3 million contribution to nonprofits in 2020
461 nonprofit partners
20 million members
$112.4 million distributed in member rewards
Nearly 15,000 employees
$36.4 million in employee retirement and incentives