2019
Stewardship
Report

The collective good a co-op can do

REI is a different kind of company. As a co-op, we put purpose before profits and act in the long-term interests of our members. Our annual Stewardship Report shows what we’ve done (with your support!) to get more people outside, operate more sustainably, and protect and create access to outdoor places.

P.S. Not a member? A lifetime membership is just $20 and comes with tons of perks. Learn more

$3.12B

in co‑op sales during 2019

19 million

members and growing and nearly 15,000 employees

$8.1M

invested in 427 non‑profits

$210.8M

distributed in member dividends


illustration of hands throwing green leaves

In 2019, REI invested in the future of the outdoors by giving back almost 70% of our profits.


Highlights

A stylized image of trash floating through space
Opt to Act Plan
Against a backdrop of green hills, a mixed-gender group relaxes in a circle, three in camp chairs, the fourth in a zipped-open REI Co-op brand tent.
Facing a sunset-lit landscape of rolling green hills and a distant lake, four people strike joyful poses, arms up, some of them jumping.
A group of REI store employees in their signature green vests pose, along with CEO Eric Artz, pose with a ceremonial red ribbon in front of one of REI’s new stores.
Evergreen trees veiled in mist blanket a gentle green slope.

Environmental journalism

Stories matter. In 2019, we launched two efforts in support of environmental journalism: Uncommon Path, our all-new magazine, and a new partnership that channels matching funds directly to nonprofit newsrooms covering critical outdoor issues—from local to global.

2019 by the numbers

Co-op fact: We measure our success differently than most companies. For REI, success means running a healthy business and making a positive impact on our employees, member and society.

Employees

  • Nearly 15,000 employees
  • $78.5 million profit-sharing and employee incentives
  • Voted one of Fortune’s "100 Best Companies to Work For" for the 23rd straight year

Members

  • 19 million members
  • $210.8 million member dividends

Society

  • 427 nonprofit partners
  • 6,232 outdoor places impacted
  • $8.1 million contribution to nonprofits in 2019

Business

  • $3.12 billion in revenue
  • 70% of profits are invested in the outdoor community
  • 8 new stores opened and 3 new boathouses. Expanded to four new states: Alabama, New Hampshire, Oklahoma and Vermont.

More about what we do

Climate and environment

Public lands and stewardship

Great people and fair labor

The outdoors is for all

Product sustainability

Making gear that lasts

Reducing waste

Collaborating for good

Moving forward, all together: a letter from our CEO


Archived Stewardship Reports

2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006