When Electra rolled onto the bike-building scene in 1993, they envisioned a cycling line for outdoor discovery and pure fun. By blending these laid-back recreational goals with ergonomic engineering, the California-based company had soon re-popularized cruiser bikes for men, women and kids. Today, their cruiser bike designs still keep riders sitting upright for more comfortable riding and idling. Sturdy frames and balloon tires offer a smooth, stable ride. And since cycling is most fun when you feel in control, Electra adds rapid-fire trigger shifters to their gear-happy two-wheelers. Even their appearance is fun, thanks to a color wheel’s worth of options and the step-through frames’ eye-catching silhouette.
In the mood for the best of both comfort- and road-cycling worlds? Electra also makes a hybrid bike for you. And Electra further customizes their bikes to riders’ needs with many women-specific models. Electra bikes are intuitively simple to use, making their kids’ cruiser bikes in high demand. Coaster brakes and guarded chains and tires in many kids’ versions make pedaling easier and accidents avoidable.
Electra helps you add even more fun to your ride with their handy array of bike baskets, bike bells and other neat cycling accessories. Whether you’re bike commuting, beach cruising or road cycling, Electra has a bike with the perfect dose of fun and comfort for your ride.
At REI, you’ll find top-rated and top-selling bikes from Electra, plus plenty of sale and clearance bargains.
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