Four people pose playfully on bikes on a beach, photographed through an array of large, colorful, translucent vertical panels

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Electra makes bikes for the rest of us, with signature style and comfort for more smiles per mile on your two-wheeled adventures

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Two laughing young people on bikes race down a tropical country road lined with white fencing and lush vegetation, including a palm tree, while a third person trails behind them

Ride your own way with Electra

From beach to city and everywhere in between, Electra bikes get you out there with comfort and style. REI has top Electra bike styles for everyone, like the Townie, Cruiser and Loft bikes or any of their Go! e-bikes. Plus fun accessories like Electra bike baskets, trays, crates and drink holders.