A group of cyclists ride at night time with a cityscape in the background. The Electra logo.

Nemo logo

Electra makes bikes for the rest of us, with signature style and comfort for more smiles per mile on your two-wheeled adventures.

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Outrun boring

On a beach dune, four people in colorful clothing leap in the air simultaneously with playful facial expressions and arms stretched upwards, four bikes visible behind them

Where will you Go!

It’s impossible not to smile when riding an Electra Go! E-bike. See what the hype is about.
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A smiling woman pauses her brightly colored cruiser bike on a path beside a body of water with a city skyline beyond it

Grab life by the handlebars

From the Classic Cruiser to the Townie and urban-inspired Loft, there’s an Electra bike for your everyday ride.
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A woman pauses her bike on a sunny beach, a basket visible on the front of the bike

You are what you ride

Personalize your bike with bells, baskets and more, including the Electra Plasket™, a bike basket made using recycled ocean plastic.
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Two laughing young people on bikes race down a tropical country road lined with white fencing and lush vegetation, including a palm tree, while a third person trails behind them

Ride your own way with Electra

From beach to city and everywhere in between, Electra bikes get you out there with comfort and style. REI has top Electra bike styles for everyone, like the Townie, Cruiser and Loft bikes or any of their Go! e-bikes. Plus fun accessories like Electra bike baskets, trays, crates and drink holders.