Every day is better when you #OptOutside

We had no idea this would happen.
In 2015, we decided to close our stores on Black Friday and give our employees a paid day off to #OptOutside. That moment became a movement much larger than us.

#OptOutside isn't just about Black Friday. It's a mindset. It's about choosing life outdoors. And it has become a way for people to share who they are and what we believe in.