Today we Opt to Act.
Together, on Black Friday, we started something with a nationwide cleanup for #OptOutside. Keep the action going with the Opt to Act Plan: 52 weeks of simple challenges to reduce your impact, get active, and leave the world better than you found it.
Together our action goes further.
We opt to fight for life
What REI is doing
#OptOutside began as a moment that turned into a movement. Now it's a mission—that's why we're equipping everyone to act. But when it comes to reducing our impact, we know individual choices aren’t the whole story. Businesses need to act, too. Here’s how we Opt to Act: