Because we think spending time outdoors is more important. So we pay our employees to #OptOutside, and invite the world to join. But this year, it’s bigger than just one day. It’s about our routines—the ones we need and the ones we need to rethink.
Four years ago, we changed one of ours for the better. Now, we’re inviting you to do the same. If you want some help, we’re here.
Start planning your #OptOutside adventure now!
We've got great advice for lots of activities and skill levels.
Booking now for our 2019 trips! Immerse yourself in the experience with REI Adventures. Our handpicked, local guides craft intimate experiences with like-minded travelers.
#OptOutside isn't just about Black Friday. It's become a movement much larger than us. It's a mindset. It's about choosing to spend more time outside all year long and of recognizing the importance the outdoors has on our health and well-being.
