We're closing our doors on Black Friday. Again

Because we think spending time outdoors is more important. So we pay our employees to #OptOutside, and invite the world to join. But this year, it’s bigger than just one day. It’s about our routines—the ones we need and the ones we need to rethink.

Four years ago, we changed one of ours for the better. Now, we’re inviting you to do the same. If you want some help, we’re here.

Start planning your #OptOutside adventure now!

We've got great advice for lots of activities and skill levels.

Find a new place to explore in your neck of the woods.

REI is investing in research that shows the outdoors is good for you.

More ways to #OptOutside all year long

From classes and events to fun outings with (soon-to-be) friends.We've got lots of fun ways to make the outdoors a part of your life.

Booking now for our 2019 trips! Immerse yourself in the experience with REI Adventures. Our handpicked, local guides craft intimate experiences with like-minded travelers.

Every day is better when you #OptOutside

#OptOutside isn't just about Black Friday. It's become a movement much larger than us. It's a mindset. It's about choosing to spend more time outside all year long and of recognizing the importance the outdoors has on our health and well-being.