REI co-op started as a tiny community and grew into a really big one—all because a group of people liked going outside together and needed the right gear to do so. That got us started in 1938, and keeps us going today.
We see our products as invitations to explore—to break down walls and get more people outside. To us, a breath of fresh air is what it’s all about. If we can get you out there with the right gear, we call it a good day.
Build it to last
Our 17+ million co-op members tell us things and we listen, with the goal of making products for real people. Our team gets out there with members in the dirt, wind and rain to put designs to the test so that our products work for you, and can be passed down a generation—or two.
Our co-founders didn’t set out to start a business. Instead, they followed their love for wild places and the co-op was born. With a few friends and a shared passion, they created something new: a people-centered business. And their infectious spirit inspires everything we do.
Put profit to good use
We put sustainability at the center of how we make products. Working closely with our partners at home and abroad allows us to make a larger impact. From seeking better ways of making goods, to ensuring Fair Trade, to putting our profits to good use, we advocate for the places we all love.