Apply to get your brand or product sold at the co-op
A simple illustration of a rainbow connecting two clusters of rain clouds, with the sun visible behind them
Against a forest backdrop, with bright green ferns in the foreground, two pairs of legs dressed in midweight outdoor attire and hiking boots stick up in the air, implying two people behind the ferns doing headstands

Have a product? Think we would love it?

Start here. Greenlight is the portal for anyone who wants their stuff on REI’s shelves.

The application process

A simple illustration of the number one with plants sprouting at its base

Step 1: Get the details

Please read this page carefully, including the FAQs.
A simple illustration of the number two with a few flowers growing around its base

Step 2: How to apply

Use the button below to submit a video and application explaining your product or brand.
A simple illustration of the number three surrounded by flowers

Step 3: Our decision & next steps

You will be contacted within eight weeks of submitting your application.
A simple illustration of eight evergreen trees, seven of them dark green, one of them a different, much lighter shade of yellow-green

What we're looking for

We seek local brands. Activity-driven, sustainability-minded brands. Innovative products. And more—surprise us!

These brands got the green light—maybe yours will, too

A smiling woman wearing midweight outdoor athletic attire sits on a rock amidst a landscape of rock, scrub brush, and clear blue sky

More paths forward

Founders of color represent only about 1% of outdoor industry entrepreneurs. Let's change that.
REI shares our commitment of inspiring people to experience travel and outdoors by offering high-quality equipment that will perform for years to come.
Chris Clearman, Founder/CEO Matador

Frequently Asked Questions