Path Ahead Ventures
The outdoors are for everyone.
The industry should be, too.
That's where you come in.
Founders of color represent only an estimated 1% of outdoor entrepreneurs.
Let's change that.
REI Co-op's Path Ahead Ventures offers full-spectrum support to Black, Indigenous, Latinx and AAPI-owned and -led startups
Our goal: accelerate the success of founders of color, whether you're growing a business or just starting out.
Let's create an outdoor industry where opportunity and success reflect the true diversity of people who love, protect and share life outside.
Radical resourcing, built for you
Partners, peers, mentors and experts who provide a trusted space for growth
Capability & infrastructure
Marketing reach, supply chain, distribution and more to reach the next level
Portals to new customers and ways to test, learn and build your platform faster
$30M fund dedicated to empowering founders and accelerating your success
Which path is yours?
You’ve got an idea or a plan. Embark fuels aspiring founders with a $10k equity-free grant and guidance to turn early-stage ideas into viable business models.
Developed in collaboration with Founded Outdoors.
Application period: 10/28/21 - 11/28/21
You’ve got a business. Navigate empowers existing businesses with production, scaling, distribution, and publicity so you can grow and thrive.
Meet the team
As REI’s director of Corporate Development and Racial Equity, Dan brings extensive entrepreneurial experience, with multiple startups and successful exits under his belt.
Keenan is the senior program manager, bringing expertise and experience across startup organizations, corporate accelerators and outdoor education.
With over 20 years of merchandising experience, including senior executive roles, Susan is developing and leading REI’s Corporate Development and Investment team.
We are currently seeking an Investment Principal responsible for overseeing sourcing, deal flow, due diligence, agreements, and portfolio management.
Want to get in touch? firstname.lastname@example.org
Frequently asked questions
The future is you
REI Co-op’s Path Ahead Ventures accelerates success for founders of color by channeling the power and passion of the outdoor industry—supporting innovative ideas with mentorship, infrastructure, customer connections and capital investment. Because the industry should reflect the true diversity of people who love, protect and share life outside.