Path Ahead Ventures

A smiling woman of color wearing midweight outdoor gear sits on a rock against a desert-like backdrop of scrub, rock outcroppings, calm water, and clear sky.

The outdoors are for everyone.
The industry should be, too.

That's where you come in.

Jump to programs
A smiling woman of color wearing a colorful shirt and earrings poses against a wall styled with shelves displaying a potted plant, a globe, and a display rack of earrings.

Radical resourcing, built for you

Community network

Partners, peers, mentors and experts who provide a trusted space for growth

Capability & infrastructure

Marketing reach, supply chain, distribution and more to reach the next level

Customer connection

Portals to new customers and ways to test, learn and build your platform faster

Capital investment

$30M fund dedicated to empowering founders and accelerating your success

Which path is yours?


You’ve got an idea or a plan. Embark fuels aspiring founders with a $10k equity-free grant and guidance to turn early-stage ideas into viable business models.

Developed in collaboration with Founded Outdoors.
Application period: 10/28/21 - 11/28/21

Learn more & apply


You’ve got a business. Navigate empowers existing businesses with production, scaling, distribution, and publicity so you can grow and thrive.

Summer 2022

Get notified

Have a product? Not seeking support?

Through Greenlight, anyone can apply to sell at REI.

Meet the team

Dan Kihanya

As REI’s director of Corporate Development and Racial Equity, Dan brings extensive entrepreneurial experience, with multiple startups and successful exits under his belt.

Keenan Corrigan

Keenan is the senior program manager, bringing expertise and experience across startup organizations, corporate accelerators and outdoor education.

Susan Viscon

With over 20 years of merchandising experience, including senior executive roles, Susan is developing and leading REI’s Corporate Development and Investment team.

Now hiring

We are currently seeking an Investment Principal responsible for overseeing sourcing, deal flow, due diligence, agreements, and portfolio management.

Want to get in touch?

Frequently asked questions

The future is you

REI Co-op’s Path Ahead Ventures accelerates success for founders of color by channeling the power and passion of the outdoor industry—supporting innovative ideas with mentorship, infrastructure, customer connections and capital investment. Because the industry should reflect the true diversity of people who love, protect and share life outside.