Path Ahead Ventures
The outdoors is for everyone.
The industry should be, too.
That's where you come in.
REI Co-op's Path Ahead Ventures offers full-spectrum support to startups owned and led by Black, Indigenous, Latina/o/x and Asian American and Pacific Islander people.
Our goal: accelerate the success of founders of color to unlock the full potential of the outdoor industry.
Founders of color represent only an estimated 1% of outdoor entrepreneurs. We can change that.
Let's create an outdoor industry where opportunity and success reflect the true diversity of people who love, protect and share life outside.
Full spectrum support, built for you
Community
Access
Founder Success
Industry Impact
Which path is yours?
Embark
You've got an idea or a plan. Embark fuels aspiring founders with the support and guidance to turn early-stage ideas into viable business models. Applications will open Spring 2027.
Ascent
You've got a solid business. Ascent empowers existing businesses with bespoke support so you can focus on growth where you need it most. Applications open Nov 9-Dec 1, 2026.
Navigate
You're ready for retail. Navigate empowers existing businesses with operational, financial, and product support so you can grow and thrive on your wholesale journey. Applications open Nov 9-Dec 1, 2026.
Frequently asked questions
The future is you
Path Ahead Ventures is REI Co-op’s commitment to accelerating the success of founders of color. Through programs, community, industry connections and access to capital, PAV helps founders build strong businesses and bring new ideas to a more innovative, resilient and representative outdoor industry.