YETI  Hopper M30 Soft Cooler

This product is not available. Good news: we have a newer version.

Through thoughtful engineering and thorough design exploration, the YETI Hopper M30 soft cooler replaces a zipper with magnets, making the opening wider and easier to access than ever.

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Features

  • HydroShield Technology uses powerful magnets to create a leak-resistant shield and wide-mouth opening that makes it a breeze to grab a few cold ones
  • Dual, quick-release buckles ensure that your Hopper M30 can withstand being tossed onto the boat or truck without opening unexpectedly
  • Leakproof liner: RF (radio-frequency)-welded seams eliminate stitching and provide a leakproof interior liner and waterproof exterior
  • Coldcell™ closed-cell foam insulation offers impressive cold-holding capabilities, helping keep your frosty goods ice cold
  • Dryhide™ shell made with high-density fabric resists mildew, punctures and UV rays

Imported.

View the YETI Hopper Product LineView all YETI Soft-sided Coolers

Technical Specs

Best Use

Camping

Gear Capacity (L)

30 liters

Gear Capacity (cu. in.)

1,830 cubic inches

Material(s)

Unavailable

Dimensions

22.25 x 17.5 x 11.75 inches

Weight

6 lbs. 8 oz.

Reviews
44 reviews with an average rating of 3.7 out of 5 stars

Ratings Snapshot

Product Rating

14 out of 26 (54%) reviewers recommend this product

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Average Customer Ratings

Ease of Use

Difficult to useVery easy to use

Insulation Rating

Did not meet insulation expectationsExceeded insulation expectations

Customer Images

Larry321
Fountain Valley, California
Rated 5.0 out of 5 stars

Great Cooler

4 years ago

Looking for a new cooler and decided to get this Hopper M30 after reading some reviews online. The only downside of this cooler is that it might be hard to load and unload ice or food with the magnetic opening. You just have to play around with the cooler to find a solution that makes the loading and unloading easier for you. Overall this cooler is great and does it job in keeping your drinks and food cold for days. Went on a couple of road trips and the ice kept the drinks and some foods cold all day long. The bag is also great because you don't need a lot of space to put it in your car. You can cramp it into a tight space and it still fits. Love the product!

Age:25–34
Yes , I recommend this product

Ease of Use

Difficult to useVery easy to use

Insulation Rating

Did not meet insulation expectationsExceeded insulation expectations
Helpful?
Taylor D
Wisconsin
Rated 4.0 out of 5 stars

Strong Magnets... Really Strong

4 years ago

First off, this cooler is way bigger than I was expecting! Which isn’t a bad thing, just bigger than for what I need. The material internally and externally would be very easy to maintain and clean. It feels extremely high-quality and true to Yeti standards. It comes with a shoulder strap which has a rubber(ish)/ non-slip material on the side that contacts the shoulder. The padding is thick and would provide lots of comfort. My only hiccup is the magnets that seal is are extremely strong - however, I think after some use they would “break in” and be easier to open without compromising the seal they provide.

Age:25–34
Yes , I recommend this product

Ease of Use

Difficult to useVery easy to use

Insulation Rating

Did not meet insulation expectationsExceeded insulation expectations
Helpful?
Cavdawg
Austin TX
Rated 5.0 out of 5 stars

Built Tuff

4 years ago

Went out on a limb and purchase the Yeti Hopper M30 Soft Cooler even after reading the closure issues. I do see why the moved from the zipper to the magnetic strip. Found a solution that is fitting for the use of the cooler. Works well.

Age:55–64
Yes , I recommend this product

Ease of Use

Difficult to useVery easy to use

Insulation Rating

Did not meet insulation expectationsExceeded insulation expectations
Helpful?
SamIam
Denver, CO
Rated 1.0 out of 5 stars

Horrible Design - Quality Build

5 years ago

I own a few Yeti coolers and products. The opening of this cooler is horrible. The new opening is a strong magnet replacing the zipper of past models. It is impossible to hold open and load without assistance. It is impossible to open and use without help. It takes to hands or a device to hold open. The magnets have constant pressure to close. I returned this item after one use. My recommendation is you avoid the Hopper with magnetic closure.

Age:35–44
No, I do not recommend this product

Ease of Use

Difficult to useVery easy to use
Helpful?
Phillyqueenie
Philadelphia
Rated 2.0 out of 5 stars

Hate the shape & the impossible loading/unloading

4 years ago

This was given to me as a gift and my sister spent SO much money on it and I HATE it. Any cooler that requires a “how to” video for use should have been better consumer-tested before going to market. Holding it open either with your elbow-to-fist or squeezed between your knees? AYFKM? Maybe if you always have a second person as an assistant, but even then you’re in each other’s way trying to fill it. It’s ridiculous. And then the fact that it tapers smaller at the top means it crushes anything up top/can’t put Sqaure containers in it. I suppose if you only used this to stack cans of soda/beer and did them in a pyramid MAYBE it would be a good product? Oh, also, WITHOUT anything in it it’s gotta already weigh 8 or so lbs. full I need my husband to carry it, and I’m strong! I gave it two stars instead of one because it’s durable, the colors are pretty and stuff sure won’t fall out of it.

Age:45–54
No, I do not recommend this product

Ease of Use

Difficult to useVery easy to use

Insulation Rating

Did not meet insulation expectationsExceeded insulation expectations
Helpful?
CampingMom
Atlanta, GA
Rated 1.0 out of 5 stars

Flawed design

5 years ago

I was so excited to buy a smaller, lightweight Yeti cooler for my son and I to take on short camping trips. The closure design on this cooler is terrible. It doesn’t lock open, so, in order to get anything out, you have to physically keep it open while rummaging to find what you are looking for. I guess the thought behind the design was that the cooler would be self-closing. Another problem with the design is in trying to air dry it after use. Fortunately, REI is an awesome company and I was able to return it after using it one time. I really like our hard sided Yeti, but this one is a strong pass.

Age:35–44
No, I do not recommend this product

Ease of Use

Difficult to useVery easy to use

Insulation Rating

Did not meet insulation expectationsExceeded insulation expectations
Helpful?
Billy
Plain City, Ohio
Rated 5.0 out of 5 stars

Great bag for keeping things cold

2 years ago

I really love this bag. Couple of things to keep in mind, once you have used it, when not in use keep it open so it can breathe. We use this bag when we go to the store and put meats and seafood in it, well if you do not let it open after use it will tend to smell. The bag does what it was designed for and keeps whatever you put in it cold. Sometimes you might have to have someone help when putting things in it though, the closure works really good but at times too good when you are trying to put something in and have a time doing that task. This is another great product from Yeti.

Age:45–54
Yes , I recommend this product

Ease of Use

Difficult to useVery easy to use

Insulation Rating

Did not meet insulation expectationsExceeded insulation expectations
Helpful?
Anonymous
Rated 5.0 out of 5 stars

Love this soft cooler easy to fit in the car

3 years ago

Great cooler keeps things cold for days

Helpful?
ETacos
Charlotte NC
Rated 5.0 out of 5 stars

Best available

5 years ago

After I figured out how to load the cooler, decided it's a keeper. You can step on the carry handles and the cooler stays open. You can switch it up with one hand and one foot, jam one end into a wall and prop the other side with your leg, or wedge the cooler between two legs. Get creative and it works fine. It stays open easier after it's loaded. Much better than the zipper. It's overbuilt and glorious. It's a Yeti: ice lasts forever, it's indestructible, and it's insanely priced. Very happy with it so far.

Yes , I recommend this product
Helpful?
hannah
San Francisco, CA
Rated 3.0 out of 5 stars

Good cooler, wonky design

4 years ago

I was stoked on this cooler - who doesn't want a yeti?? However, the functionality of it caused me to exchange it. The magnet, while powerful and keeps the cold in, makes it awkward to load/unload, and makes it even harder to clean and dry out (mine acquired a strange smell after two uses).

Age:25–34
No, I do not recommend this product

Ease of Use

Difficult to useVery easy to use

Insulation Rating

Did not meet insulation expectationsExceeded insulation expectations
Helpful?
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