opt to act gif

The world doesn't have time to wait.

“We can do better for future generations. We must act now.”

Eric Artz, REI CEO

This Black Friday when we #OptOutside, we Opt to Act.

Since 2015, we've closed our doors on Black Friday to #OptOutside. This year we’re doing more. On November 29th, join us to be part of a nationwide day of action—kicking off a year of change.

Here’s how to start.

Spread the word

Start by sharing why you Opt to Act to get others on board. Together our action goes further.

I opt to act. Hashtag opt outside. R E I Co-op.
I Opt to Act for

Get out.
Clean up.

Cleanup logos

Let's #OptOutside and start something

Changing the world isn’t easy. Starting is. Join us leading up to Black Friday at cleanup events nationwide, and remember to #OptOutside on Black Friday. No event near you? It’s easy to DIY.

the opt to act plan

#OptOutside is the beginning. Continue to act with 52 weeks of simple actions to reduce your impact, get active, and leave the world better than you found it. Get the plan however it works for you.