Serving the Boston area since 1987, REI Reading provides outdoor enthusiasts in the Reading, Massachusetts, area with top-brand gear and clothing for camping, climbing, cycling, fitness, hiking, paddling and more. We’re a complete Reading-area bike shop, offering a full range of professional bike shop services to help keep you biking the streets and trails year-round. Our ski & snowboard shop services will get your gear tuned up for the slopes. Looking to try a new activity before you buy? We offer a wide selection of outdoor rental equipment. Come let our staff of friendly experts help you get ready for your next adventure.