REI Madison store

43° 3.444′ N 89° 30.714′ W NAD83

Regular store hours

Monday - Friday
10am - 9pm
9am - 9pm
10am - 6pm

Where to find us

7483 W Towne Way
Madison, WI 53719
P: (608) 833-6680 P: (608) 833-6680 Get directions

Classes, outings, and events at this REI store

Whether you're an outdoor novice or a seasoned adventurer - we've got the outdoor class, outing, or event that's right for you. Sign up today!

REI Madison provides outdoor enthusiasts in the Madison, Wisconsin, area with top-brand gear and clothing for camping, climbing, cycling, fitness, hiking and more. We're a complete Madison-area bike shop, offering a full range of professional bike shop services to help keep you biking the streets and trails year-round. Our ski & snowboard shop services will get your gear tuned up for the slopes. Come let our staff of friendly experts help you get you ready for your next adventure in the Madison, Wisconsin, area whether you're planning to ski Tyrol Basin or pedal the single track at Blue Mound and beyond.