REI technician fixing a bike tire
photo of the The Bike Shop at <br>REI Santa Cruz store

The Bike Shop at
REI Santa Cruz

In-store shopping



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Store address

1662 Commercial Way

Santa Cruz, CA 95065

Store phone

(831) 621-1938

What we offer

REI Santa Cruz has a full-service in-store bike shop for those who love to adventure on two wheels (Or want to learn. Beginners welcome!). Our expert technicians offer a comprehensive range of services to tune, repair, and enhance the performance of your mountain, road, hybrid or e-bike.

Call the Bike Shop at REI Santa Cruz today (831) 621-1938

A man in front of a service desk, with a bike tire in his backpack

Quick turnaround—get back in the saddle ASAP

A bike specialist doing some adjustments to a bike

Services performed by trained expert technicians

2 people riding bikes over a bridge

Co-op members get 10% off on bike shop services

REI Bike Shop Services

In addition to the menu of services below, we offer custom services, too. Call us any time or bring in your bike for a free inspection and estimate. Also, if you’re looking for gear advice or local know-how, come talk to us. We’re happy to share what we know. Our goal: Get you out riding with a smile.

Bike Tune

Complete safety inspection, frame and wheel cleaning, and adjustments to brakes, drivetrain, bearings and wheel true to keep everything working smoothly.

  • Base price $90

Wheel & Tires

  • Flat Fix (Tubed or Tubeless) $10
  • Tubeless Refresh/Tire Install $10
  • Spot Wheel True (Lateral only) $19
  • Precision Wheel True $40
  • Wheel Build $95
  • Loose-Ball Bearing Hub Overhaul $40

Bike Assembly

All bikes purchased at REI stores are assembled for you at no charge.

  • Kids Bike Assembly (12” - 24”) $75
  • Standard Adult Bike Assembly $100
  • Full Suspension Bike Assembly $125
  • E-Bike Assembly $175

Shifting & Brakes

  • Derailleur Adjustment $13
  • New Derailleur Install $25
  • Brake Adjustment $13
  • Hydraulic Brake Bleed $25
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Virtual Outfitting

Talk to a cycling expert one-on-one from anywhere (it’s free!)

Got questions? From fit services to simple how-tos, we bring all the friendliness and expertise of REI bike shops right to your screen.

Schedule an appointment

Ride local with REI experiences

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About the Bike Shop at REI Santa Cruz

REI Santa Cruz offers top-brand bikes, cycling gear, bike helmets and cycling clothing for road and mountain bike riders. We are also a full-service Santa Cruz bike shop, offering professional tune-ups and repairs to keep your bike in perfect shape all season. Come by and meet our friendly staff of cycling experts, and gear up for your next adventure.

Nearby stores



400 El Paseo de Saratoga

San Jose, CA 95130

(408) 871-8765

20.77 mi.

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145 General Stilwell Dr

Marina, CA 93933

(831) 883-8048

24.11 mi.

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See more locations