As a co-op, we put purpose before profits and act in the long-term interests of our members. That’s why we publish our annual Stewardship Report – to show what we’ve done (with your support!) to get more people outside, operate more sustainably, and protect and create access to outdoor places.
in co‑op sales during 2018
members and growing and 13,000+ employees
invested in 431 non‑profits
distributed in member dividends and REI credit card rewards
REI Co‑op invested in the future of the outdoors by giving back more than 70% of our profits in 2018. As our community grows, we’re able to get more people outdoors.
Because we're a co‑op, we measure our success differently than most companies. For us, success means running a healthy business and making a positive impact on our employees, member and society.
13,000+ employees were given two Yay Days (paid time outdoors) and a day off on Black Friday
Employees received $77 million in profit-sharing and retirement
Voted one of Fortune’s “100 Best Companies to Work For” for the 22nd straight year
Added more than 1 million new members in 2018
Membership increased to 18+ million people who love the outdoors
Members received $204 million in dividends and REI credit card rewards
Invested $8.4 million in 431 nonprofit partners that create access to the outdoors
Impacted more than 5,000 outdoor places across the U.S. through grants, advocacy and stewardship projects, with the help of nearly 150,000 volunteers
Earned $2.78 billion in sales
More than 70% of profits were given back to the outdoor community
As a result of industry and REI advocacy, the U.S. Bureau of Economic Analysis confirmed outdoor recreation accounts for 2.2% of GDP and directly employs over 4.5 million.
A note from our CEO and Chair of the Board of Directors