2018
Stewardship
Report

A different kind of company

As a co-op, we put purpose before profits and act in the long-term interests of our members. That’s why we publish our annual Stewardship Report – to show what we’ve done (with your support!) to get more people outside, operate more sustainably, and protect and create access to outdoor places.

$2.78B

in co‑op sales during 2018

18+ million

members and growing and 13,000+ employees

$8.4M

invested in 431 non‑profits

$204M

distributed in member dividends and REI credit card rewards


illustration of hands throwing green leaves

REI Co‑op invested in the future of the outdoors by giving back more than 70% of our profits in 2018. As our community grows, we’re able to get more people outdoors.


The co-op in action

Rewilding

Product Sustainability

Extended sizing

#OptOutside

2018 highlights

Because we're a co‑op, we measure our success differently than most companies. For us, success means running a healthy business and making a positive impact on our employees, member and society.

Employees

  • 13,000+ employees were given two Yay Days (paid time outdoors) and a day off on Black Friday
  • Employees received $77 million in profit-sharing and retirement
  • Voted one of Fortune’s “100 Best Companies to Work For” for the 22nd straight year

Members

  • Added more than 1 million new members in 2018
  • Membership increased to 18+ million people who love the outdoors
  • Members received $204 million in dividends and REI credit card rewards

Society

  • Invested $8.4 million in 431 nonprofit partners that create access to the outdoors
  • Impacted more than 5,000 outdoor places across the U.S. through grants, advocacy and stewardship projects, with the help of nearly 150,000 volunteers

Business

  • Earned $2.78 billion in sales
  • More than 70% of profits were given back to the outdoor community
  • As a result of industry and REI advocacy, the U.S. Bureau of Economic Analysis confirmed outdoor recreation accounts for 2.2% of GDP and directly employs over 4.5 million.

More about what we do

Climate and environment


Public lands and stewardship


Great people and fair labor


The outdoors is for all


Product sustainability


Making gear that lasts


Reducing waste


Collaborating for good

A note from our CEO and Chair of the Board of Directors


Archived Stewardship Reports

2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006