Overview and Strategy
REI members, employees and advocacy groups understand the connection between REI's core purpose and the paper products we use in our business. The link between healthy forests, outdoor recreation and the paper fiber we consume is clear.
Our paper and paper products purchasing policy is a direct reflection of our values. It's designed to positively influence paper supply chains well beyond our immediate sphere. We also intend our policy to support sustainable forestry systems.
Bottom line: We believe that forestry products can be a much-preferred alternative to other materials—if sourced and produced by sustainable methods.
Managing Our Paper Use
When we purchase paper products, we strongly prefer post-consumer waste or virgin fiber harvested from Forest Stewardship Council—certified forests. We avoid buying products where the fiber comes from unknown or unwanted sources.
In recent years, we've reduced the number of direct mail pieces we produce in favor of electronic communications and digital marketing efforts. We've also boosted the efficiency of our catalogs and other printed materials by rigorously scrubbing our mailing lists and offering opt-out programs.
Our paper buyers continually work on innovative solutions to reduce waste paper (for example, resizing print pieces in order to match the width of stock paper). We have also redesigned the packaging of our REI-brand clothing and gear to minimize the amount of paper it contains.