R E I Co-op innovator

Show us your stuff

Here at the co-op, we’re always on the lookout for new, innovative outdoor products – and we’ve created the REI Co-op Innovator program to help us find them. Over the past three years we’ve discovered and supported more than 35 entrepreneurs and their brands through this quarterly pitchfest.

If you’ve got a product designed to elevate and enhance the outdoor experience, we want to know about it. Apply now and you could have the opportunity to pitch your product or brand to our buying teams at the next REI Co-op Innovator event.

Our next event is April 24, 2019*


How to apply

Download and complete this application and send it (along with a short video – see application for details) to innovator@rei.com. We’ll review your application and video and let you know if you're in for the next event.

*The application deadline for our April pitchfest is March 15, 2019. Applicants who are selected to participate will be notified via email the week of March 29, 2019.