A logo that includes On, Beams and R-E-I over a dark background.
On x BEAMS x REI Co-op
Joined together by a shared love of the outdoors, REI Co-op, On, and BEAMS have created a limited-edition collection that combines Swiss engineering with the reimagination of American outdoor heritage through a Japanese lens.
From peak. To peak. To peak.
The Matterhorn. Mount Fuji. Mount Rainier. The iconic peaks from each brand’s backyard appear on every product—enduring symbols of alpine exploration and the global spirit of adventure.
Limited-edition clothing & gear inspired by the outdoors
The collection includes lightweight apparel, trail-tested footwear, durable accessories, and rugged camping gear in limited quantities—everything you need to explore without distraction.