REI technician fixing a bike tire
photo of the The Bike Shop at <br>REI SoHo Flagship store

The Bike Shop at
REI SoHo Flagship

In-store shopping


Closed. Open today at 10:00 am

See all hours

Store address

303 Lafayette St

New York, NY 10012

Store phone

(212) 680-1938

What we offer

REI SoHo Flagship has a full-service in-store bike shop for those who love to adventure on two wheels (Or want to learn. Beginners welcome!). Our expert technicians offer a comprehensive range of services to tune, repair, and enhance the performance of your mountain, road, hybrid or e-bike.

Call the Bike Shop at REI SoHo Flagship today (212) 680-1938

2 people riding bikes over a bridge

Co-op members get 20% off on bike shop services

A man in front of a service desk, with a bike tire in his backpack

Quick turnaround—get back in the saddle ASAP

A bike specialist doing some adjustments to a bike

Services performed by trained expert technicians

REI Bike Shop Services

In addition to the menu of services below, we offer custom services, too. Call us any time or bring in your bike for a free inspection and estimate. Also, if you’re looking for gear advice or local know-how, come talk to us. We’re happy to share what we know. Our goal: Get you out riding with a smile.

Free Adjustment for Bikes Sold at REI

New bikes go through a normal break-in period, after which they should be readjusted. All bicycles sold at REI include free adjustments for one year after purchase date—as many times as you need. Included: derailleur and brake adjustments, lateral wheel truing, hub and headset bearing adjustments, tire inflation and chain lubrication. Not included: replacement or installation of new components or accessories, any other services. Call your local REI Co-op Bike Shop for more information.

    Bike Tune

    Complete safety inspection, frame and wheel cleaning, and adjustments to brakes, drivetrain, bearings and wheel true to keep everything working smoothly.

    • Base price $90

    Wheel & Tires

    • Flat Fix (Tubed or Tubeless) $10
    • Tubeless Refresh/Tire Install $10
    • Spot Wheel True (Lateral only) $20
    • Precision Wheel True $40
    • Wheel Build $95
    • Loose-Ball Bearing Hub Overhaul $40

    Bike Assembly

    All bikes purchased at REI stores are assembled for you at no charge.

    • Kids Bike Assembly (12” - 24”) $75
    • Standard Adult Bike Assembly $100
    • Full Suspension Bike Assembly $125
    • E-Bike Assembly $175

    Shifting & Brakes

    • Derailleur Adjustment $15
    • New Derailleur Install $25
    • Brake Adjustment $15
    • Hydraulic Brake Bleed $25

    Custom Repair or Service

    Not sure what you need? Bring your mountain, road, hybrid or e-bike to the store’s Bike Shop for a free inspection and estimate.

      Person smiling on an ipad and iphone

      Virtual Outfitting

      Talk to a cycling expert one-on-one from anywhere (it’s free!)

      Got questions? From fit services to simple how-tos, we bring all the friendliness and expertise of REI bike shops right to your screen.

      Schedule an appointment

      Ride local with REI experiences

      See all cycling experiences

      About the Bike Shop at REI SoHo Flagship

      REI SoHo Flagship offers top-brand bikes, cycling gear, bike helmets and cycling clothing for road and mountain bike riders. We are also a full-service SoHo Flagship bike shop, offering professional tune-ups and repairs to keep your bike in perfect shape all season. Come by and meet our friendly staff of cycling experts, and gear up for your next adventure.

      Nearby stores

      Showing 3 nearest Bike Shop to New York, NY


      2200 Bergen Town Center

      Paramus, NJ 07652

      (201) 226-1560

      13.43 mi.

      In-store shopping


      Curbside pickup

      See more locations