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We had no idea this would happen.In 2015, we decided to close our stores on Black Friday and give our employees a paid day off to #OptOutside. That moment became a movement much larger than us.
#OptOutside isn't just about Black Friday. It's a mindset. It's about choosing life outdoors. And it has become a way for people to share who they are and what we believe in.
Plan a trip with REI Adventures
Learn something new with Expert Advice
Take a class with REI Outdoor School
Learn more about #OptOutside
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