Outdoor Afro and REI Coop
Outdoor Afro X REI
National not-for-profit Outdoor Afro and REI Co-op have been partnering to amplify Black joy and leadership in the outdoors for 14 years. Together, we co-created a hike collection that solves unmet needs in the outdoors through the for-profit business Outdoor Afro Inc.
We worked closely with Outdoor Afro Inc. and members of the Black community to help inform the details of these designs. Considerations like fit, colorways and materials go a long way in helping anyone feel more like themselves outside.
Eight places in America where Black people have lived, relaxed and recreated for decades, passing down generations of abundance and Black joy in nature.