A Fitbit watch on a wrist
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Dedicated to helping people live healthier, more active lives, Fitbit creates activity trackers and watches that motivate people of all fitness levels to achieve and maintain their workout goals.

3.3 (388 reviews)

REI offers 14 Fitbit products

The wearable you’ve been waiting for

Take your workouts to the next level with the new Fitbit Ionic – a smartwatch, fitness coach and mp3 player all rolled into one!

So many ways to fit in

Join one of the largest active fitness communities, create daily routines, record workouts, earn badges and discover new ways to get and stay fit.

Fitness Electronics: How to Choose

Our expert advice article helps you learn how to choose a fitness monitor such as an activity tracker, heart rate monitor or GPS watch can help you get more out of exercise and every day.

About Fitbit

In 2007, Fitbit founders Eric and James realized that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. Pioneering personal activity data tracking, they embarked on a journey to create a wearable activity tracker that would change the way people move. Fitbit continues to design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, and empower and inspire you to live a healthier, more active life.