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Live a healthier, more active life. Discover new ways to get and stay fit with Fitbit activity trackers and experiences that fit seamlessly into your day.

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REI offers 15 Fitbit products

Make every beat count

The new Fitbit Charge 2™ heart rate and fitness wristband automatically tracks all-day activity, exercise and sleep, keeps you motivated with advanced fitness features and displays real-time stats.

So many ways to fit in

Join one of the largest active fitness communities, create daily routines, record workouts, earn badges and discover new ways to get and stay fit.

Fitness Electronics: How to Choose

Our expert advice article helps you learn how to choose a fitness monitor such as an activity tracker, heart rate monitor or GPS watch can help you get more out of exercise and every day.

About Fitbit

In 2007, Fitbit founders Eric and James realized that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. Pioneering personal activity data tracking, they embarked on a journey to create a wearable activity tracker that would change the way people move. Fitbit continues to design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, and empower and inspire you to live a healthier, more active life.