Latest Posts

A New Role at REI: Inclusion in the Outdoors

We created a new role: senior marketing program manager of our For All initiatives. It’s a role that informs and influences all aspects of marketing and consults with other divisions on topics of diversity, equity and inclusion. To find out more, we sat down with Nicole Browning, who occupies the role. Read More...

Meet 8 Southbound PCT Thru-Hikers

In 2013, the Pacific Crest Trail Association issued 53 southbound permits. In 2014 they issued 430. This year, they’re expecting several hundred SOBO thru-hikers. So who are these rare hikers? We hit the trail to find out. Read More...