About Us

Uncommon Path, a digital publication and newsletter for REI Co-op members, unpacks the ideas, issues and experiences that shape the relationship between people and life outside.

Our reporting explores equity and inclusion in the outdoors in an effort to ensure everyone feels welcome and safe outside, along with environmental issues and the greatest threat facing the future of life outdoors: climate change. Uncommon Path connects you to other members and keeps you updated on all that we can accomplish together. Through our stories, we inform and empower our millions of members to make impactful choices in their own lives and join us in advocating for change. And yes, we dig into the best gear to help you get out there—wherever out there is for you.

This is your invitation to take the path less traveled.

Uncommon Path is produced by REI Co-op Studios, the co-op’s in-house content arm. Across articles, films and podcasts, the studio develops and produces stories that entertain, enrich and explore the power of time spent outside, while complementing the co-op’s broader climate and racial equity, diversity and inclusion commitments.

Stay connected to our stories through Facebook, Twitter, Pinterest, Instagram, YouTube and more.

Learn more about our editorial guiding principles.

Meet The Team