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Are You an Outdoor Role Model? The North Face Offers Up the Challenge

Get outside and, please, take a child with you.

That, at its core, is the simple but potentially life-changing premise of The North Face’s Role Models program.

“Our goal with Role Models,” says Ann Krcik of The North Face, “is to empower all of those outdoor enthusiasts to share their passion and their knowledge to a new generation of explorers. Think about who taught you an appreciation for the outdoors, then pay it forward.”

TNF Role Model event in Washington

The program was launched this summer and features an online pledge where people commit to taking someone outdoors. So far about 2,500 pledges have been received out of a first-year goal of 10,000. When this goal is achieved, The North Face will donate $10,000 to the Children and Nature Network, a group dedicated to fighting “nature-deficit disorder.”

The Role Models program features various TNF-sponsored athletes on a summer clinic tour, which concludes this weekend in New York City.

Diane Van Deren

Today, Friday, Sept. 21, at 7pm at the REI SoHo store, attendees can get tips and advice on getting outdoors from ultra-distance runner Diane Van Deren. A former tennis pro, Diane recently completed the North Carolina Mountains-to-Sea Trail.

Saturday, Sept. 22, at 10am, REI and The North Face are hosting a family campout at Prospect Park in Brooklyn. See the REI SoHo store page for details.

Not in the New York City area? Get some role-model inspiration by watching this video featuring Juan Martinez, a Los Angeles youth who rose above the challenges of an inner-city lifestyle to embrace the outdoors and inspire others to do the same.

Pledge to be a role model at The North Face's Facebook page.


Posted on at 7:15 AM

Tagged: REI SoHo, Role Models and The North Face

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