Dear co-op community,
There’s something special about a new year that brings a sense of hope, possibility and excitement. At REI, this is the time when we start dreaming and scheming about the new adventures that lie ahead—like tackling a bucket-list trail, learning to paddle for the first time or enjoying a fire in the backyard with the people we love.
As a co-op, our members and employees are united by our shared love of the outdoors and the simple joy that time outside brings to our day-to-day lives. While many of us turn to the outdoors for similar reasons—to reset, restore and connect to one another—we know that time outside looks different for everyone.
No matter what your outdoor adventures look like this year, no matter how far out or close to home you’re looking to go, we’re here to keep you inspired and equipped to get out there. Maybe you’re already making summer camping reservations and need to trade in your tent for something bigger. Maybe this is the year you finally get into running and you need one of our experts to help you get ready. Maybe you need to pick up a last-minute snowshoe or mountain bike rental on your way to the trailhead. Or maybe you just need some inspiration from your fellow REI members and a great backcountry chili recipe. No matter how routine or epic, how planned or spontaneous, how new or familiar, we want to help you spend more time outside doing the things you love.
Thank you for your continued support and for being a member of the co-op. Here’s to all our adventures in the year ahead!
Your friends at the co-op