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An arctic fox is looking at the camera with its mouth slightly open.

Fjällräven: Forever Nature

Fjällräven|October 26, 2000
Fjällräven's commitment is to increase the lifespan of the product with the least amount of environmental impact—nature is their compass.
Christiane Dolva smiles for the camera with evergreen trees in the background.

Grandma Jacket

Fjällräven|October 25, 2000
At Fjällräven they think about “durability” in two ways: physical and emotional. The story of the “grandma jacket” tells it vividly.
An up close image of a Fjallraven jacket with water beading on it.

Fjällräven: The Life Cycle of a Product

Fjällräven|October 23, 2000
Fjällräven wants to work together to reduce their products environmental footprint.
Two people hiking up a hill with mountains in the background.

Nature is Waiting For You

Fjällräven|October 22, 2000
Fjällräven believes that nature is good for us: for our physical, social and mental health. And it’s right there, waiting for us.
Four people are posing for the camera with a mountain range and lake in the background.

Fjällräven Heritage Stories

Fjällräven|October 21, 2000
Some stories are better told by others. Here are two stories about Fjällräven's Greenland Jackets.
Two hikers have their back to the camera as they walk underneath a Fjallraven Classic sign.

History of the Fjällräven Classic

Fjällräven|October 20, 2000
The Fjällräven Classic started in Northern Sweden with the goal to inspire and support more people to discover and reconnect with nature.
Greg Hill standing in front of the GORE-TEX testing lab in a green rain jacket.

GORE-TEX: Making Your Outdoor Adventures More Environmentally Friendly

REI Staff|September 29, 2000
GORE-TEX athlete Greg Hill explains his transition from being fixated on breaking records to fixated on keeping our planet healthy.
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