Editor's note 4/8/26: The co-op is deeply saddened by the passing of mountaineering legend Jim Whittaker. He was REI's first full-time paid employee, our second...
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John John Florence is one of the most accomplished surfers in the world. After a 15 year career on the World Surf League Championship Tour, three...
When I decided to hike the Appalachian Trail in 2015, I worried—not about the bears, blisters or dangers that awaited me along the way, but about not having acc...
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Marathon legend Des Linden made history on April 16, 2018, becoming the first American woman to win the Boston Marathon in 33 years. Over more th...
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In 2022, Thomas Bukowski took a risk that felt personal and professional by applying to The North Face athlete development program and pitching h...
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Jeff Garmire is a legend in the world of fastest known times with more than 20 FKTs on routes including the Appalachian Trail, Colorado Trail, Ar...
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Kimi Werner is a world champion spearfisher, ocean advocate, and chef whose life centers on sustainable fishing, food, and a deep connection to na...
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Sofía Gómez Villafañe is a leading American gravel cyclist who broke through with a win at Unbound Gravel 2022 on her first attempt. The result ce...
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Kai Jones is one of the most talented young backcountry skiers in the U.S., turning professional at just 13 years old. In early 2023, he broke bo...
