Screen Name Required

A screen name is required for sharing content on REI. Click here to create a screen name before continuing.

Set screen name

REI's Paean to the Snow Gods: the Twinkie Roast

Savvy skiers and snowboarders know the old adage to “think snow” is not enough to guarantee a long season of deep pow. You need to take action.

That’s why it has become a tradition at REI headquarters and at many REI stores to appease the higher snowmaking powers with a simple offering: the Twinkie Roast. While this annual fall event doesn't always foretell ample snowfall, we believe it's the best strategy short of cloud seeding. And it's a lot of fun, too.

Do you have a special snowmaking dance or other strategy for this winter?

Here is how this year’s Twinkie Roast event at REI headquarters in Kent, Washington, turned out:

REI emcee kicks off the roast

Ben, our event emcee, with the official Hostess Twinkie at his side.

 Twinkies a roastin'

Twinkies roasting now leads to more snow later.

Twinkie mid-flight 

A Twinkie captured mid-air during the launching contest.

REI snowsports team

The REI snowsports team, from left: Ben, Linda (the REI Twinkie), Barrett and Kelly.

Posted on at 10:25 AM

Tagged: Snowboarding, Twinkie Roast, Winter, rei and skiing

Ratings and Comments

(0) (0)
write a comment
You already voted on this.
Log in to comment or rate.
hikeramber

Don't forget, REI Berkeley staff started this tradition in the late 70's!

Flag as Inappropriate

Flagging Questionable Content Protects the Community at REI.com

In what way this content is inappropriate? Please check one:

More Details (Optional)

Submit answer

Reply

Unable to Post Comment

We were unable to post your comment at this time. Your opinion matters, so please try again later.

Close
  • Most Recent
  • Most Commented

    No entries found

    No entries found