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REI Blog

Entries filed under 'Starbucks'

    New Ski Resort Amenity: World's First Ski-thru Starbucks

    fileCoffee on the go is popular at drive-thru coffeehouse chains. So why not on the ski hill, too? That's right, at California's Squaw Valley ski resort you now don't even have to take off your skis or snowboard to enjoy a Starbucks brew. The world's first ski-in/ski-out Starbucks franchise opened Feb. 10 at Squaw's Gold Coast mid-mountain complex. The first 10 days of business have seen a "really positive reaction" from skiers and snowboarders, according to Amelia Richmond, Squaw Valley's public ...

    Posted by Steve T on February 21, 2012 5:07 PM & Tagged Snowboarding, Squaw Valley, Starbucks and skiing | permalink | Comments

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