Company News

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REI Co-op Honors the Legacy of Jim Whittaker, Everest Mountaineering Legend and Former CEO

Seattle – We are deeply saddened by the passing of Jim Whittaker. Jim will be remembered as a true trailblazer and generous leader, and as one of the most important voices in the history of our co-op and the outdoor community.

Apr 8, 2026

REI Co-op invites the Prosper, TX community to a two-day grand opening celebration March 27–28

REI welcomes the community to a two-day grand opening celebration at the Gates of Prosper shopping center beginning Friday, March 27. A $10,000 grant will also be presented to local nonprofit Friends of LLELA to support their work in the Lewisville Lake Environmental Learning Area

Mar 10, 2026

REI celebrates Member Month with fresh rewards, new gear and $200 million in Co-op Member Rewards

REI is celebrating Member Month throughout March, giving the co-op’s 25 million members even more value from their membership through newly released rewards, fresh gear arrivals and member-only savings. This year, co-op members will receive $200 million in annual Co-op Member Rewards.

Mar 6, 2026

REI Co-op introduces spring 2026 gear and apparel designed for how members love to get outside

REI is releasing its spring collections of adventure ready gear and apparel for favorite activities of camp, hike, run and more. The new products are designed by in-house teams who draw on deep activity expertise, inclusive design principles and testing by members and employees.

Mar 5, 2026

REI Co-op Welcomes Kim Waldmann as Chief Commercial Officer

Specialty outdoor retailer REI Co-op today announced Kim Waldmann has joined the company as its new chief commercial officer, effective March 9, 2026. In this role, Waldmann will unite key elements of REI’s commercial ecosystem across stores, e-commerce and operations to strengthen how the co-op…

Mar 4, 2026

REI Co-op to hold grand opening celebration in Eugene, Oregon on March 13-14

Specialty outdoor retailer REI Co-op welcomes the community to a two-day grand opening celebration at Oakway Center beginning Friday, March 13. The store will open at 10am each day, and the festivities will feature more than 25 outdoor vendors and community partners, an outdoor social, and more…

Feb 18, 2026

REI Co-op Studios Unveils Global Release of Award-Winning Documentary “The Life We Have” in support of National Cancer Awareness

REI Co-op Studios captures the extraordinary beauty of a life lived on the edge of mortality with the global release of its award-winning short documentary, The Life We Have, which follows a man’s devotion to daily runs during his two decade-long battle with stage 4 bone and lung cancer. The…

Feb 18, 2026

REI Announces 2026 Board Election Results at Annual Member Meeting

REI Co‑op announced the results of its 2026 Board of Directors election at its Annual Member Meeting.

Feb 3, 2026

2026 REI Board of Directors Election Now Open

The annual REI Board of Directors Election is underway. Eligible REI Co-op Members are invited to help shape the future of the co-op by casting their votes for this year’s board candidates at REI Vote. Voting is open from December 26, 2025, through January 31, 2026, at 11:59 pm PT.

Dec 26, 2025

REI Co-op and Intrepid Travel introduce active travel trips for members and customers

In an inspiring collaboration between purpose-led companies, specialty outdoor retailer REI Co-op and Intrepid Travel, the world’s largest adventure travel company, have joined forces to offer small-group active travel to destinations around the globe.

Nov 19, 2025