Initiatives

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REI’s Anniversary Sale set for May 16-26

Specialty outdoor retailer REI Co-op celebrates its members and their active lives with the return of its biggest sale of the year. REI’s Anniversary Sale runs May 16 – 26 with major savings on gear and apparel brands that inspire outdoor adventures.

May 9, 2025

PeopleForBikes and REI Co-op Launch Groundbreaking New Tool to Expand Access to Recreational Bicycling Across the U.S.

PeopleForBikes, with generous support from REI Co-op, is proud to announce the launch of the Recreational Bicycling Access Tool, a first-of-its-kind resource designed to evaluate the accessibility, quality, and connectivity of recreational biking facilities across the United States. In development…

Feb 25, 2025

REI Co-op to pursue new Climate Label certification

REI Co-op, the nation’s largest specialist outdoor retailer and consumer cooperative, today announced its intention to pursue certification under The Change Climate Project’s new Climate Label standard. This initiative marks a significant step in REI's longstanding and ongoing commitment to…

Dec 18, 2024

REI Co-op continues its annual Black Friday tradition, closing its doors and paying employees to Opt Outside

Outdoor retailer REI Co-op will again close its more than 190 locations—stores, distribution centers, adventure centers, call centers, and headquarters—on Thanksgiving and Black Friday and pay its 15,000 employees to Opt Outside. Since 2015, REI has shut its doors on the busiest shopping day of the…

Oct 2, 2024

Three people hiking up a hill overlooking a valley.

REI’s Member Days shower members with 11 days of expanded discounts and offers

As the largest consumer cooperative in the country, outdoor specialty retailer REI Co-op is a diverse community of 24 million members who love to spend time outside. REI’s Member Days, happening now through September 16, offer added extra value on top of always-on benefits.

Sep 6, 2024

Leap into summer at REI’s Fourth of July sale with big deals, plus up to 40% off clearance

REI Co-op welcomes summer with a major sale to jumpstart adventures outside. The specialty outdoor retailer’s Fourth of July sale and clearance event is back with big deals and up to 40% off clearance items.

Jun 21, 2024

REI Co-op to Opt Outside year-round: Co-op kicks off the summer with 300+ free classes and events across the country

Specialty outdoor retailer REI Co-op is doubling down on its bold commitment to Opt Outside by calling a time out when life feels like it is on autopilot. REI will host 300+ free classes and day tours on Saturday, June 15 to highlight how the co-op supports its members and broader outdoor community…

Jun 3, 2024

REI kicks off its Anniversary Sale, the co-op’s biggest sale of the year

Specialty outdoor retailer REI Co-op celebrates its members and kicks off the hiking and camping season with the return of its biggest sale of the year.

May 15, 2024

REI Cooperative Action Fund invests over $3.8 million in initiatives to advance equity in the outdoors and research nature’s impact on health

SEATTLE – The REI Cooperative Action Fund is investing over $3.8 million in 60 organizations that are strengthening the health and well-being of communities through time outside. Funding will support nonprofits that are led by and serve historically excluded communities, as well as researchers who…

May 6, 2024

REI Path Ahead Ventures celebrates 16 emerging companies bringing new innovations and perspectives to the outdoor industry

REI Path Ahead Ventures is celebrating 16 emerging companies completing its Embark program, bringing the latest products and experiences to the outdoor industry. Embark is a three-month curriculum created in partnership with Founded Outdoors to support founders of color as they turn their…

Apr 25, 2024

Two people stand behind a booth to speak to customers about their businesses.