Company News

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REI Co-op welcomes Chico community to grand opening celebration on June 20-21

Specialty outdoor retailer REI Co-op welcomes the community to its grand opening in Chico, California starting June 20. A two-day celebration will include giveaways, an outdoor social with more than 25 outdoor vendors and community partners, and more. To support those who wish to join the…

May 28, 2025

REI Co-op announces the spring 2025 Editors’ Choice Awards

Specialty outdoor retailer REI announces its seasonal REI Co-op Editors’ Choice Awards, a designation honoring top-performing gear and apparel from brands sold at the co-op.

May 12, 2025

REI’s Anniversary Sale set for May 16-26

Specialty outdoor retailer REI Co-op celebrates its members and their active lives with the return of its biggest sale of the year. REI’s Anniversary Sale runs May 16 – 26 with major savings on gear and apparel brands that inspire outdoor adventures.

May 9, 2025

REI Co-op Holds 2025 Annual Member Meeting

REI today invited members to hear from new CEO Mary Beth Laughton.

May 8, 2025

REI Co-op Releases 2024 Impact Report and Financials, Becoming First National Retailer to Achieve Zero Waste

REI Co-op today released its 2024 Impact Report and financial results, closing the year with $3.53 billion in net sales, investing over $282 million back into the co-op community and ending the year in a cash flow neutral position. The upward financial trajectory and its zero waste milestone is a…

May 8, 2025

REI Co-op Board of Directors Announces 2025 Election Results

The following message is from REI Board of Directors Chair Chris Carr:

May 8, 2025

REI Co-op Welcomes Shannon Damen as Chief Financial Officer

Specialty outdoor retailer REI Co-op today announced Shannon Damen has joined the company and will assume the role of chief financial officer, effective June 16. Damen succeeds Kelley Hall, who will retire on August 1, following a transition period to ensure continuity. Damen will lead the co-op’s…

May 5, 2025

REI Co-op Promotes Clay Walton-House to Vice President, Member & Customer Planning

Specialty outdoor retailer REI Co-op on Monday announced that Clay Walton-House has been promoted to vice president, member and customer planning. Walton-House steps into the role having previously served as divisional vice president, membership.

Apr 14, 2025

REI Co-op Names Kristin Shane as Chief Merchandising Officer

Specialty outdoor retailer REI Co-op today named Kristin Shane its new chief merchandising officer. Shane brings extensive experience in developing and implementing effective strategies and omni-channel operational expertise across diverse consumer product and retail businesses, including The…

Mar 31, 2025

REI expands cycling assortment with specialty mountain and gravel brands

REI Co-op, the nation's leading outdoor retailer, is expanding its cycling business to offer higher level bicycle and gear brands to elevate the cycling experience for riders across the country. Along with REI’s current cycling brands and nationwide bicycle service, these additions will offer…

Mar 27, 2025