Company News

REI Co-op kicks off winter with its Twinkies™ tradition and Summon the Snow festivals inspiring outdoor enthusiasts to gear up for an epic season

REI Co-op kicks off winter with its Twinkie Roast tradition and Summon the Snow festivals, bringing communities together to celebrate the season and gear up for cold-weather adventures ahead of the annual Holiday Sale starting November 14.

Nov 7, 2025

Give without guessing: Celebrate the holidays with REI Co-op's top gifts

This holiday season, skip the guesswork and choose gifts that open the door to fresh air. REI Co-op makes it simple with gear and apparel suggestions for every kind of adventurer—so you can spend less time wondering and more time celebrating.

Nov 4, 2025

10 years of #OptOutside: REI Co-op continues to close its doors on Black Friday

Oct 30, 2025

REI Co-op and Ambercycle reach three-year agreement to scale regenerated polyester

SEATTLE & LOS ANGELES, CA – REI, the nation’s largest consumer co-op, and Ambercycle, a leader in molecular regeneration, today announced a three-year offtake agreement for cycora® regenerated polyester. This agreement will help Ambercycle scale up their production of next-generation materials and…

Oct 28, 2025

From the Archive to Now: REI Introduces a Color Palette of Modern Nostalgia

REI explored decades of vintage gear and catalogs to rediscover the hues that defined generations of outdoor adventure, creating a color story that feels both nostalgic and new.

Oct 20, 2025

Introducing Peak 28: Ascending Together

REI CEO Mary Beth Laughton sent an extended version of the following note to all employees. 

Sep 29, 2025

REI Co-op Board of Directors Introduces New Members

The following is a message from REI Board of Directors Chair Chris Carr:

Sep 24, 2025

Listening, Learning and Leading: What We Heard From Members

Our members are the heart of everything we do. Earlier this year, we launched our first modern member survey—a chance to hear directly from the people who shape our community and fuel our mission. We received thousands of responses, and the feedback was candid, passionate and deeply insightful…

Sep 23, 2025

REI’s Member Days bring 11 days of exclusive offers and expanded benefits to get outside

REI’s annual Member Days, happening now through September 22, feature exclusive offers, deals and extra love on top of always-on benefits.

Sep 11, 2025

REI announces Labor Day Sale event with savings for savoring the season

As Labor Day approaches, REI Co-op is celebrating the spirit of the holiday by helping people take a well-earned break outdoors. The sale event runs August 22 through September 1, offering deep discounts on gear and apparel to help outdoor enthusiasts savor the season.

Aug 15, 2025