AllTrails and REI introduce a partnership built on outdoor adventure and trail stewardship

AllTrails and REI Co-op today announced a multi-year partnership designed to help people discover trails, plan adventures, and spend more time outside. By bringing together AllTrails’ and REI’s member communities, the partnership makes it easier to explore the outdoors while fostering a connection with nature and taking care of public lands.

With this partnership, REI Co-op members can now save on AllTrails Plus and Peak memberships. The companies are also expanding the Better Trails Club, a joint community program for guided hikes and trail cleanups. The Better Trails Club brought together more than 500 volunteers last spring, with nine additional events planned across the U.S. this autumn.

“This partnership felt natural to us from the start,” said Carly Smith Costello, Chief Business Officer at AllTrails. “We’re equipping REI members with the app they need to explore the outdoors and connecting them to real insights from the AllTrails community – from trail reviews and photos to current conditions and popular times. This is the start of a long-term partnership to support our communities’ shared love of the outdoors.”

“Helping our members spend more time outside is one of the most meaningful ways REI delivers on the promise of co-op membership, and this new partnership with AllTrails helps us do just that,” said Abigail Jacobs, Chief Marketing Officer at REI Co-op. “Together, we are making co-op membership more valuable by making it easier to discover new places, plan adventures, and explore with confidence. We’re excited to help more people deepen their connection to the outdoors and the commitment to protect it.”

REI is serving as AllTrails’ official outdoor retailer in the U.S. and AllTrails as REI’s official outdoor exploration app partner, and will host in-store activations across the U.S. REI Co-op members can become AllTrails Plus members for $25/year (regularly $35.99) or AllTrails Peak members for $50/year (regularly $79.99), giving members access to real trail insights from the AllTrails community and tools to help them prepare for the outdoors and navigate the trail. Members can learn more and sign up at alltrails.com/rei. Upcoming Better Trails Club event details are available at rei.com/blog/better-trails-club.

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