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As REI Co-op prepares to #OptOutside for fifth year, CEO says it’s not enough

For the fifth time this Black Friday, REI Co-op will close all its stores, process no online payments and pay all 13,000 employees to #OptOutside with friends and family. But this year, under the leadership of a new CEO and facing a global environmental crisis, the co-op is going a step further…

Oct 23, 2019

Group of people cleaning up trash in the forest.

REI Co-op welcomes Kelley Hall as new Chief Financial Officer

REI Co-op has hired Kelley Hall as its new chief financial officer. Hall will lead the co-op’s financial planning and analysis, accounting, treasury, internal audit, tax, strategic sourcing, and asset protection teams.

Oct 21, 2019

REI Co-op opens new store in San Luis Obispo on October 25, invests $20,000 in local outdoor community

REI Co-op will open its new store in San Luis Obispo on October 25 offering a wide assortment of quality outdoor gear, equipment rentals, experiences and expertise. Located at the SLO Promenade, REI’s new 22,000-square-foot store will bring quality outdoor gear, experiences and expertise to…

Oct 14, 2019

REI brings customers broader product selection, more sizes and color options online

Starting with select brands, the co-op will enhance availability and online product selection

Oct 10, 2019

REI Co-op opens first Alabama store in Birmingham on October 4, invests $20,000 in local outdoor community

REI Co-op will open its first store in Alabama in Birmingham on October 4. Located at The Summit, REI’s new, 20,000-square-foot store will bring quality outdoor gear, experiences and expertise to the state's largest city. REI Birmingham will also offer personal outfitting services that allow…

Sep 25, 2019

REI Co-op to open new store in North Conway, New Hampshire on Sept. 27, invest $20,000 in local outdoor community

REI Co-op is opening its first New Hampshire store in North Conway on September 27. As a gateway to outdoor adventures in the White Mountains, REI North Conway will feature a new retail experience that combines top-quality outdoor gear, guided outdoor experiences and a wide variety of equipment for…

Sep 17, 2019

REI Co-op launches new credit card benefits for cardholders to enjoy a life outdoors

REI Co-op is adding new benefits to its REI Co-op World Elite Mastercard®, making it easier than ever for cardholders to enjoy life outdoors. In addition to 5% back on purchases at REI cardholders now enjoy 2% back on mobile wallet purchases, and extra savings on REI’s adventure travel trips when…

Aug 27, 2019

REI Co-op to open new store in Tampa, Florida in spring 2021

REI Co-op will open a new store in Tampa, Florida in spring 2021, bringing a wide assortment of quality outdoor gear, experiences and expertise to the state's west coast. The new 22,500-square-foot store will be located at Midtown Tampa, an entirely new district that will connect the city’s…

Aug 22, 2019

REI Co-op names two new executives: vice president of marketing; vice president of customer and brand shared services

REI Co-op announced today the appointment of two new leaders: Vivienne Long to the role of vice president of marketing and Pardis Ghorbani to the role of vice president of customer and brand shared services. Both roles will focus on inspiring more people to connect with a life outdoors.

Aug 22, 2019

REI expands partnership with NOLS to create two-day Wilderness Safety Training courses perfect for weekend warriors

REI Co-op and National Outdoor Leadership School (NOLS) are launching a first-of-its-kind wilderness preparedness course offering Wilderness Safety Training to the general public. These programs allow students to benefit from NOLS field curriculum on a weekend timeframe, closer to home – ideal for…

Aug 15, 2019

Family camping with a tent in front of a lake.