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REI Co-op to open new store in San Luis Obispo, California in fall 2019

REI Co-op is opening a new store in San Luis Obispo, California in fall 2019, offering a wide assortment of quality outdoor gear, equipment rentals, experiences and expertise to customers along California’s central coast. The new 22,000-square-foot store will be located at the SLO Promenade and…

Apr 30, 2019

REI Co-op welcomes new vice president in merchandising

REI Co-op has hired Michael Benkel as its new vice president of planning, inventory and solutions. Benkel will lead a team of over 100 merchandising professionals and oversee the co-op’s planning and inventory management strategy, and merchandising business processes.

Apr 29, 2019

REI ramps up cycling adventure travel assortment by doubling number of itineraries; adds options for eBike and bring your own bike to appeal to cyclists’ broad interests and abilities

Adventure travel leader REI is doubling the number of cycling adventures to more than 40 itineraries to satisfy the growing interest of people who want to explore the world by two wheels. Because riding with confidence among a group is an important quality of an amazing experience, eBikes are now…

Apr 16, 2019

REI Co-op expands its paddling business to offer more ways for people to try gear, connect with one another and get onto the water

SEATTLE – This year, REI Co-op will offer customers more ways to enjoy their favorite watersports by adding Hobie products to its line of specialty water brands, adding boathouse activity centers and paddling experiences across the country, and increasing its demo and rental options.

Apr 15, 2019

REI Co-op announces record financial results, major expansion of rentals and used gear

REI Co-op published its annual stewardship report today, announcing record 2018 financial results and significant progress toward making a positive impact on the outdoor community. In 2018, REI made a record $2.78 billion, grew 6 percent and added more than 1 million new members, bringing the…

Apr 9, 2019

Customers and employees high five at a store opening event.

REI Co-op to open first Vermont store in Williston in fall 2019

REI Co-op is opening its first location in Vermont this fall, bringing a wide assortment of quality gear, equipment rentals, experiences and expertise for the region’s most popular outdoor activities to Williston. The new 31,000-square-foot store will be located at Taft Corners Shopping Center…

Apr 3, 2019

REI Co-op to officially open new store location along Chicago River on April 5

REI Co-op officially opens its new location along the banks of the Chicago River on April 5. REI Lincoln Park was previously located at 1446 North Halsted Street, but has moved to a new 40,000 square-foot space on West Eastman Street. Now, REI Lincoln Park will offer kayak and paddleboard rentals…

Mar 27, 2019

REI Co-op to open new store in Columbia, South Carolina in spring 2020

REI Co-op is adding its second location in South Carolina in spring 2020, bringing a wide assortment of quality outdoor gear, experiences and expertise to Columbia’s BullStreet District. The new 20,000-square-foot space will carry the best outdoor gear for the region’s most popular activities…

Mar 26, 2019

REI celebrates Top Guides from around the world in annual awards

REI has announced the winners of its Top Guide awards, an annual recognition honoring the company’s top travel guides from around the world. Six adventure experts representing Tanzania, Portugal, Argentina, New Zealand, Ecuador, and the United States take home this year’s honor.

Mar 19, 2019

Give the gift of the outdoors: REI Co-op revamps its registry experience to offer non-traditional gifts for a new generation of customers

REI Co-op is revamping its gift registry experience, making it easier than ever for members and customers to celebrate life’s big moments with the gift of gear for outdoor experiences. The new platform, powered by MyRegistry.com, offers new tools for users to manage their wish lists and create gift…

Mar 14, 2019