REI Co-op publishes 2019 full-year financial results

Outdoor retailer saw a record $3.12 billion in sales in 2019

Apr 27, 2020

SEATTLE – Today, Seattle-based REI Co-op reported a record $3.12 billion in 2019 sales and more than 8% growth in both its digital and in-store offerings. In addition, brick and mortar continues to play a significant role in REI’s growth. In 2019, REI saw 3.5% comparable growth in store traffic and added eight new stores.

Each year, REI returns about 70% of its profits back to the outdoor community, supporting employee retirement, helping fund trail work, returning dividends to members and supporting nonprofits that help get people outside.

In 2019, this allowed REI to:

  • Invest $8.1 million into 467 nonprofits, stewarding more than 6,000 outdoor places and more than 9,000 miles of trails.
  • Give $78.5 million to employees through profit-sharing and retirement.
  • Return $210.8 million to members through dividends and credit card rewards.

Full audited financials for 2019 are available here.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 21.5 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 179 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.