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what's your but

Solving Your Buts

It's too cold, dark, wet, dirty. You're too busy, tired, broke, gearless. You don't know where to go, how to go, who to go with. Yeah. We hear you. There are a ...
Raising Next Gen Adventurers

Raising Next Gen Adventurers

How do you share a love for the outdoors with your kids? Some of the biggest names in climbing, mountain biking, skiing, ultrarunning and adventure racing offer...
REI Cyber Week Deals

REI Cyber Week Deals

All the things you need/want at incredible prices. In 1938, Mary and Lloyd Anderson couldn’t find well-made, reasonably priced mountaineering gear in the U.S., ...
rei1440project

Weekend Project: Halloween Outside

"Double, double toil and trouble; Fire burn and caldron bubble... Eye of newt and toe of frog, Wool of bat and tongue of dog... For a charm of powerful trou...
person standing near water and rocks

The History of #OptOutside

How a small idea had a huge effect. REI is a purpose-led outdoor co-operative of 16 million members. Together, we believe that a life outdoors is a life well...
rei1440project

Weekend Project: Mother’s Day

“A mother is not a person to lean on but a person to make leaning unnecessary.” –Dorothy Canfield Fisher, educational reformer, social activist, best-selling au...
rei1440project

Weekend Project: Your Inspiration

inspiring adjective | in·spir·ing | \in-ˈspī-riŋ\ : causing people to want to do or create something or to lead better lives Who inspires you? Who drives you...