Wild Ideas Worth Living: Donna Carpenter


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Donna Carpenter on being Burton’s CEO, creating an awesome company culture and resisting the new normal.

A few weeks ago at the Outdoor Retailer trade show in Denver, I sat down with Donna Carpenter, the CEO and co-founder of Burton Snowboards. Donna is a true Force Of Nature. She’s always pushing the envelope with her mission and products, and she radiates positivity and a go-for-it, attitude.

Donna’s wild idea: To be a positive leader, celebrate counterculture and create more opportunities for people to enjoy the mountains.

In this episode, Donna shares how she became the CEO of one of the biggest snowboard companies, how she met her husband, Jake Burton, and what it was like for women in the early days of snowboarding. We also talked about how they’ve created a strong company culture at Burton and encourage their staff to stand up for the things that matter to them. It’s a great episode covering the lessons learned from failure and her keys to success.

Listen to this episode if:

  • You’re a snowboarder.
  • You’re interested in starting and running your own business.
  • You want to hear from an amazing female leader.

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