Fjällräven: Forever Nature Fjällräven Fjällräven's commitment is to increase the lifespan of the product with the least amount of environmental impact—nature is their compass.
Grandma Jacket Fjällräven At Fjällräven they think about “durability” in two ways: physical and emotional. The story of the “grandma jacket” tells it vividly.
Fjällräven: The Life Cycle of a Product Fjällräven Fjällräven wants to work together to reduce their products environmental footprint.
Nature is Waiting For You Fjällräven Physical, mental and social: nature is good for us, all of us. And it’s right there, waiting for us.
Fjällräven Heritage Stories Fjällräven Some stories are better told by others. Here are two about our Greenland Jackets.
History of the Fjällräven Classic Fjällräven The Fjällräven Classic started in Northern Sweden with the goal to inspire and support more people to discover and reconnect with nature while hiking and wandering in the wild outdoors.
GORE-TEX: Making Your Outdoor Adventures More Environmentally Friendly REI Staff GORE-TEX athlete Greg Hill explains his transition from being fixated on breaking records to fixated on keeping our planet healthy.
