Brian Kelly

Co-op Cycles Product Manager

Brian Kelly is a product manager with Co-op Cycles, the in-house bicycle brand at REI Co-op. He has been working on product strategy for nearly 20 years. At REI, he is responsible for developing product strategy for cycling gear, from kids’ bikes and gravel rides to cycle accessories. What started with a used bike for getting around in college led to years of building and tinkering with bikes—and ultimately to a role on the Co-op Cycles product team.