In 2020, founders of color represented only an estimated 1% of outdoor entrepreneurs. After all, starting a business is difficult enough—much less when you have...
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Powderchaser Steve has spent decades studying weather patterns and geography in pursuit of the best powder. A snowboarder and self taught forecast...
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Kimber Cross is an adaptive ice climber and mountaineer who has spent the last decade tackling some of the most demanding ice routes in North Amer...
It took years for ski mountaineer Jim Morrison to prepare to ski the north face of Mount Everest via the famously treacherous Hornbein Couloir—and then only 4 h...
While driving home through a stormy afternoon in suburban Maryland, Tonya and her daughter Millie hit what appears to be a deer... but something isn't right.
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Mohamed Lahna is a Paralympic medalist, endurance athlete, and one of the world's most accomplished para-triathletes. Born without a femur in his ...
Americans overwhelmingly believe nature is important to their health and well-being, yet many are spending less time outdoors than they were a decade ago, accor...
I was lucky to grow up with nature-loving parents and spent at least one weekend a month escaping the Arizona suburbs with my family to camp down some dir...
After a hiking accident leaves her stranded in a violent storm, Nellie catches a glimpse of something in the woods that shouldn't be there..
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Editor's note (10/6/2026):
On October 6, 2026, we launched a new collaboration with BEAMS, the BEAMS X REI-Co-op Expedition Parka. It's a new take on a 40 y...
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Kelsey Pfendler made history on July 3, 2026, when she became the first American woman to row solo from California to Hawaii, completing the cross...
