DEMAND MEDIA AND REI ANNOUNCE PARTNERSHIP TO INTRODUCE AN INTEGRATED SHOPPING EXPERIENCE AND TRAILS CONTENT
Demand Media® (NYSE: DMD) and REI (Recreational Equipment, Inc.) today announced a three-year partnership that provides outdoor enthusiasts with helpful insight on recreation locations via REI Guidepost on the retailer’s website and a compelling shopping experience at the Trails.com Gear Store.
Jun 29, 2011