REI Jumps into Spring with Member Dividends, Fresh Styles and New Outdoor Classes

Mar 13, 2012

In mailboxes across the country, REI (Recreational Equipment, Inc.) members are receiving their annual dividend refunds, marking the time of year when the company shares its profits with active members. To celebrate, the co-op will offer members 20 percent off one full priced, sale or discount item during REI’s Member Rewards event taking place March 23 through April 15. New in 2012, members will also receive an additional 20 percent off one online REI Outlet item.

This spring the co-op features fresh product introductions from a variety of outdoor brands for backpacking. Looking for the perfect fitting pack? REI experts have the knowledge and tools, including in-store fittings, a new online infographic to educate people on choosing and using the right backpack, and an online interactive 360-degree experience to help enthusiasts explore the redesigned REI Flash pack series.

Give minimalist shoes a try for running, paddling or cross training. Starting this spring, REI footwear experts will offer free Outdoor School in-store classes on minimalist running basics. Classes will provide an overview of current minimalist shoe options, instruction on proper technique, training models, and ideas to help get started. For more information, visit REI’s online store pages for a schedule of classes in each region:

For runners looking for training tips, REI’s new online Expert Advice fitness resources have been added to and cover running topics like marathon training, researching the best energy food, and recommendations on choosing minimalist shoes.

For cycling enthusiasts, REI offers a wide assortment of bicycles, cycling accessories, apparel and classes to help kick off the season. Cyclists who already have bikes can also schedule a maintenance appointment with REI’s certified bicycle service technicians, or read REI’s bike expert advice columns for online maintenance advice.

To thank members, REI Adventures will offer a $100 REI Gift Card to members who book an REI Adventure trip during Member Rewards. Visit for details on 150 active travel itineraries to destinations around the globe.

Customer satisfaction is a priority. REI’s 100 percent satisfaction guarantee ensures every item purchased at REI meets its customers’ performance and quality expectations—or it can be returned for a replacement or refund.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 188 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at REI.comREI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.