Give the gift of the outdoors: REI Co-op revamps its registry experience to offer non-traditional gifts for a new generation of customers

Co-op invites customers to celebrate life’s big moments with the gift of gear for outdoor experiences

Mar 14, 2019

SEATTLE – REI Co-op is revamping its gift registry experience, making it easier than ever for members and customers to celebrate life’s big moments with the gift of gear for outdoor experiences. The new platform, powered by, offers new tools for users to manage their wish lists and create gift registries for all major milestones. The update enables a new generation of customer to celebrate marriage, commitment ceremonies and parenthood with meaningful experiences and non-traditional gifts.

“As more and more people are prioritizing experiences, our goal is to make it easy for people to register for gifts that can get them outside,” says Curtis Kopf, REI’s chief digital officer. “Whether you’re welcoming a new baby or embarking on a new life together, REI outfits for a lifetime in the outdoors.”

Gift registries remain a staple for many, with nearly 88 percent of today’s couples creating a wish list for their special occasion. However, today’s registries are beginning to look different as a growing number of people are marrying later in life and couples are often living together before they celebrate a lifelong commitment. Instead of focusing on traditional items they may already have, like cookware and appliances, people are increasingly looking for items that are reflective of their aspiring or active lifestyle and lead to more experiences together.

"Our platform breaks the boundaries of traditional gift-giving because it allows users to add anything from anywhere. We are thrilled to partner with REI and to power its new gift registry, as it brings exceptional outdoor products to the marketplace,” says Nancy Lee, president. “Because REI’s products appeal to a diverse audience, we expect to see registries created not only for weddings, but for a variety of gift-giving occasions.”

REI’s new registry experience connects customers to non-traditional gifts for an outdoor life. This includes top-quality gear for biking, climbing, camping, hiking and more. A registry with REI and comes with benefits, including:

  • Expert advice, in-store and online: Whether a seasoned expert or trying a new activity for the first time, REI’s staff can help customers prepare for amazing outdoor adventures. From gear recommendations to personal outfitting, this expertise is not limited to in-store purchases, users registering online also have access to hundreds of articles through REI’s Expert Advice blog.
  • Enjoy a lifetime of benefits with REI membership: Register for a membership to the co-op and receive an annual dividend on future purchases, access to deeply discounted gear at REI’s in-store garage sales, among other benefits. Users do not have to be an REI member to create a registry.
  • Shop with confidence: All items sold at REI are backed by its 100 percent satisfaction guarantee. Return any duplicates or unwanted items for refund or replacement within one year of purchase.
  • In-store mobile scanning: Use a personal cell phone or other mobile device to scan items and add them directly to a registry.
  • Manage registries with ease: View product recommendations and receive alerts when inventory is low or an item is back in stock. Guests can also see inventory levels, allowing them to prioritize their gift purchases.
  • Discount on unpurchased items: Enjoy 10 percent off any unpurchased items on a registry up to one year after the event date.

Gifts that keep on giving

A gift purchase at REI benefits the long-term health of the outdoors. As a member-owned co-op, REI annually gives nearly 70 percent of its profits back to the outdoor community through dividends to REI members, employee profit-sharing and retirement and investments in nonprofits dedicated to the outdoors. In 2018, REI invested $8.8 million in 400 nonprofits across the country to steward more than 1,000 outdoor spaces.

REI also makes it easy for customers to shop their values. In 2018, the co-op launched a comprehensive set of product sustainability standards that apply to the 1,000 brands at the co-op and debuted a set of preferred sustainability attributes. Visitors to can shop by sustainability attribute by searching for terms like “organic cotton” to find clothing made with resource-conserving farming practices, or “recycled materials” to find products that reduce the need for new materials. 

Looking for inspiration? Here are a few favorite registry items from REI customers:

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 19 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 167 locations in 39 states and the District of Columbia. If you can’t visit a store, you can shop at, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company, a global leader that runs more than 250 itineraries across all continents. In every community where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.