REI Co-op welcomes Kelley Hall as new Chief Financial Officer

Oct 21, 2019

SEATTLE – REI Co-op has hired Kelley Hall as its new chief financial officer. Hall will lead the co-op’s financial planning and analysis, accounting, treasury, internal audit, tax, strategic sourcing, and asset protection teams.

Hall is currently senior vice president, chief accounting officer, and treasurer at Nordstrom, Inc., where she supported strategic efforts to evolve the retailer’s accounting, procurement, tax and treasury work across the organization. She joined Nordstrom in 2017 and has more than 25 years of experience in finance leadership at Northwest companies, including Nike and Starbucks.

“We are really excited to welcome Kelley to the co-op,” said Eric Artz, REI’s chief executive officer. “Her extensive experience in retail and strategic thinking will serve us well as the co-op continues to grow and increase our impact.”

Hall will report to Artz as part of his senior leadership team. 

“Having grown up in the Pacific Northwest, I’ve long admired REI and its mission to connect more people to a life outdoors,” Hall said. “I am thrilled to join the co-op at a time when we have a big opportunity to invest in growing our membership base, especially when customers are increasingly interested in and supporting companies that operate more sustainably.”

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 21.5 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 179 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.