REI brings customers broader product selection, more sizes and color options online

Starting with select brands, the co-op will enhance availability and online product selection

Oct 10, 2019

REI Co-op is making it easier for customers to find a wider variety of products for their outdoor activities by beginning a major expansion of gear and apparel available on This month, the co-op enables select brand partners to now ship orders directly to customers, expanding REI’s curated assortment and giving customers access to a wider variety of products, colors, and sizes on

The co-op unlocks this capability with a handful of brands including Danner, ECCO and Salomon, and will continue to add apparel and additional products to the program over the next year. Customers should not notice any difference when shopping on Orders fulfilled directly from brand partners can only be shipped to home addresses.

“This functionality opens up so many doors for our customers and gives them access to new sizes and styles of products that we could not stock previously,” says Curtis Kopf, chief digital officer. “Now it will be easier to support our customers when they are asking for extended sizes, new styles, or additional colors.”

This capability adds to the co-op’s suite of e-commerce solutions making it easier for customers to find the best gear to help outfit them for all their outdoor adventures. The co-op has also enabled buy online and pick-up in-store; store inventory fulfillment that allows the co-op to easily access inventory at any store location; and’s outlet and used gear programs, allowing customers to shop for more outdoor brands at lower prices.

The co-op is working with DSCO, a drop ship distributed inventory platform, to bring this program to life. The collaboration allows the co-op to extend its curated inventory as well as streamline and sell new products, all while making it easier for customers to find the gear they need for their outdoor adventures.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 184 locations in 42 states and the District of Columbia. If you can’t visit a store, you can shop at REI.comREI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.