Brendan Brazier – Creating Plant-Based Nutrition Culture


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Brendan’s Wild Idea: To create a more environmentally and socially sustainable world.

Brendan Brazier is one of the most well know plant-based elite athletes on the planet. He’s the author of bestselling book Thrive, and the founder of several companies including Vega, a plant-based nutrition company. His new magazine, Alive, is available for free at health food stores around the country. He also advises celebrities like Venus Williams, Hugh Jackman, and entire pro-sports teams about their nutrition.

Brendan is all about living a healthy, sustainable lifestyle, and his mission is to help educated people about the possibilities when it comes to an environmentally friendly diet.

Listen to this Episode if

  • You’re interested in a plant-based life.
  • You want to know how to train hard while eating a plant-based diet.
  • You’re interested in starting a business.
  • You’re passionate about environmental and social sustainability.

Key Takeaways

  • 2:40 – How Brendan gets his wild ideas from trying to find solutions.
  • 4:10 – He originally wanted to be a hockey player.
  • 5:00 – How Brendan’s training led him to an interest in nutrition.
  • 7:30 – The old lack of access and knowledge around nutrition.
  • 7:55 – Brendan’s nutrition philosophy.
  • 9:45 – Why Brendan eats leafy greens and sprouted food.
  • 11:30 – The importance of energy and paying attention to fatigue.
  • 12:00 – Brendan got adrenal fatigue.
  • 13:55 – Uncomplementary vs. complementary stress.
  • 16:55 – Working with celebrities is just like working with normal people.
  • 18:30 – Where your proteins come from when you’re plant-based.
  • 20:00 – Making a plan by seeing the end goal and working backwards.
  • 21:10 – How to find business partners.
  • 24:00 – What you’ll find in Alive Magazine.
  • 25:00 – He created a plant-based burger for athletes.
  • 28:15 – How what we eat affects the environment.
  • 31:15 – The plant-based food industry has become mainstream.
  • 35:00 – Why the writing process is hard.
  • 41:30 – The importance of considering the consequences of your happiness and actions.