Outdoor News: What We’re Reading

We care about the outdoors, the great wild places that we go to for solace, adventure and meaning. Whether silly or serious, policy or personal, we’re gathering the top news across the outdoor media landscape to keep you up to date.

This is what we’ve been reading the week of November 28th through December 2nd.

1. Patagonia’s Black Friday sales hit $10 million—and will donate it all

Coming in five times over its projection, Patagonia is giving 100% of Black Friday sales to 800 environmental organizations globally.

2. Billy Goat’s Never-Ending Thru-Hike

What drives a person to spend nearly half their life on the trail? Gorge “Billy Goat” Woodward has spent 150 days per year on trail for nearly three decades.

3. Potato, Po-tah-to: How To Pronounce Tricky Gear Brand Names

Gear Junkie picked the weirdest brand names in the outdoor world. Check out the video for some laughs—you might even learn something.

4. Policy Blog: Senate Votes to Count Outdoor Recreation Economy as Part of U.S. GDP

Victory! Congress unanimously passed legislation to count the outdoor recreation economy as part of the Gross Domestic Product (GDP) for the very first time—a major win for the industry.

5. In the Air: The Great Outdoors

You didn’t think the outdoors was fashionable? Think again. Outdoor fashion is influencing the actual fashion industry. Watch the clip.