Leadership & Financials

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REI Co-op Appoints Wilma Wallace Chief Diversity and Social Impact Officer

SEATTLE – REI Co-op today announced that Wilma Wallace, has been promoted into the new role chief diversity and social impact officer, effective immediately. Wallace has served at the co-op's general counsel and corporate secretary since 2017. Outside of REI, Wallace serves on a variety of…

Sep 29, 2021

REI's Wilma Wallace poses in front of textured wooden wall.

REI Co-op 2021 Member Meeting

Each year, REI's member meeting provides an opportunity for co-op members to hear from the board of directors and senior leadership team. This year, the meeting was held virtually on May 3 and included an update on the co-op's business and impact work, and the results of the recent board election…

May 3, 2021

REI Co-op reports 2020 financials, launches new Cooperative Action initiative to engage members in the fight for life outside

REI Co-op today released its 2020 financials and annual impact report, highlighting strong financial performance and its values-based approach to leading through a global crisis—and beyond.

Apr 14, 2021

Two people wearing large backpacks standing on a mountain facing a large rock formation.

REI Co-op promotes Dan Shull to senior vice president, chief technology officer

REI Co-op announced today the promotion of Dan Shull to senior vice president, chief technology officer. As the company continues to invest in its technology capabilities, REI will also recruit two more leaders to expand the expertise of REI’s current team—a head of information security and privacy…

Feb 16, 2021

Image of Dan Shull with his three black lab dogs

REI Co-op completes sale of Bellevue, Washington headquarters

SEATTLE – REI Co-op announced today that it has completed the sale of its newly completed corporate campus in the Spring District neighborhood of Bellevue, Washington, for a purchase price of $390 million.

Sep 14, 2020

Tall trees with sunshine shining through

REI Co-op to begin reopening stores and services to customers

SEATTLE – As a growing number of states begin to reopen for limited outdoor activity, REI Co-op is preparing for a safe return to customer-facing services. Starting this week, REI will begin offering curbside pick-up at more than half of it stores across the country and will launch zero-contact…

May 12, 2020

REI Co-op publishes 2019 full-year financial results

SEATTLE – Today, Seattle-based REI Co-op reported a record $3.12 billion in 2019 sales and more than 8% growth in both its digital and in-store offerings. In addition, brick and mortar continues to play a significant role in REI’s growth. In 2019, REI saw 3.5% comparable growth in store traffic and…

Apr 27, 2020

REI Co-op welcomes new vice president of e-commerce, gear, and apparel

REI Co-op has hired Michelle Cutter as its new vice president of e-commerce, gear, and apparel. Cutter is the first to serve in the co-op’s newly created role and will work across departments to grow revenue, solve customer problems, and support the REI brand.

Dec 12, 2019

REI Co-op promotes two new executives to senior leadership team

REI Co-op announced today the promotion of two team members to new leadership positions: Chris Putur to executive vice president of technology and operations and Kate Wendt to vice president of strategy.

Nov 25, 2019

REI Co-op welcomes Kelley Hall as new Chief Financial Officer

REI Co-op has hired Kelley Hall as its new chief financial officer. Hall will lead the co-op’s financial planning and analysis, accounting, treasury, internal audit, tax, strategic sourcing, and asset protection teams.

Oct 21, 2019