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Cooperative Action: REI Co-op launches new platform to drive positive change through collective action

Throughout our history, REI Co-op has been committed to bringing people and nature closer together in pursuit of a life well lived. Continuing a legacy of environmental stewardship and cultural impact, we’re taking the next step by inviting our nearly 15,000 employees, 20 million members and…

Apr 14, 2021

REI Co-op update on our racial equity commitments

In July 2020, we accelerated our work to advance racial equity at REI and beyond. In addition to outlining an initial set of commitments, we pledged to be transparent about our progress and share regular updates.

Apr 14, 2021

REI Co-op reports 2020 financials, launches new Cooperative Action initiative to engage members in the fight for life outside

REI Co-op today released its 2020 financials and annual impact report, highlighting strong financial performance and its values-based approach to leading through a global crisis—and beyond.

Apr 14, 2021

Two people wearing large backpacks standing on a mountain facing a large rock formation.

REI announces domestic experiences growth strategy, launches ambition to help 3 million people annually get outdoors

Today REI Co-op announced plans for the future of its experiences business. The co-op aims to help 3 million people get outdoors each year through its experiences programs, which will focus exclusively on U.S. domestic adventures.

Mar 24, 2021

REI Co-op announces Flash and Traverse hiking footwear

REI Co-op Brands, the outdoor retailer's performance gear and apparel label, introduces two new footwear lines. The Traverse is a comfortable, stable boot, while the Flash is a flexible hiking shoe designed to provide the comfort of a trail runner with added support. Although REI has partnered with…

Mar 12, 2021

REI Co-op announces the spring 2021 Editors’ Choice Awards

REI announces new additions to its REI Co-op Editors’ Choice Awards, a designation honoring top-performing gear and apparel from brands sold at the co-op based on field testing, REI expertise, co-op member and customer feedback and sustainability attributes. Products recognized include both…

Mar 9, 2021

Future of Work: REI Co-op selects first satellite office; expands mobile work practices

As companies around the world rethink the future of physical office space, REI Co-op is moving forward with its plan to reimagine the future of work at the co-op.

Feb 24, 2021

REI Co-op to open new store at Midtown Tampa in Tampa, Florida on March 5, invest $10,000 in local community

SEATTLE – REI Co-op will open its new store in Tampa Florida on March 5, offering a wide assortment of quality outdoor gear for hiking, camping, paddling and more. The new 23,000-square-foot store at Midtown Tampa will also offer Buy Online, Pickup In Store capabilities and zero-contact bike shop…

Feb 24, 2021

REI Co-op to open new store in Santa Cruz, California in Fall 2021

SAN FRANCISCO – REI Co-op, the specialty outdoor retailer with over a dozen locations in Northern California, will open a new store in Santa Cruz, California in fall 2021. The co-op will bring a wide assortment of quality gear, experiences and expertise for Santa Cruz's most popular outdoor…

Feb 18, 2021

REI Co-op promotes Dan Shull to senior vice president, chief technology officer

REI Co-op announced today the promotion of Dan Shull to senior vice president, chief technology officer. As the company continues to invest in its technology capabilities, REI will also recruit two more leaders to expand the expertise of REI’s current team—a head of information security and privacy…

Feb 16, 2021

Image of Dan Shull with his three black lab dogs